CUES Podcast

CUES 63: Using Data to Create Exceptional Member Experiences: An Interview With Brian Scott

October 21, 2018 CUES
CUES Podcast
CUES 63: Using Data to Create Exceptional Member Experiences: An Interview With Brian Scott
Show Notes

To use analytics to create an exceptional member experience, credit unions need to know the potential impact of using descriptive, predictive and prescriptive data. SVP/Sales and Solutions Consulting for CUES Supplier member PSCU, Brian Scott talks in this episode about how data forms the foundation of the member experience —and can guide CUs on their next steps in using data to help members.