Local Marketing Institute Podcast
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
Local Marketing Institute Podcast
Local SEO and Marketing Q&A Session January 16, 2026
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Local Marketing Institute
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Season 7
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Episode 2
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google speaks on hiring GEO/AEO/SEO and buying AI optimization tools.
- Google’s Danny Sullivan says not to turn content into bite sized chunks for LLMs.
- Google announces new branded AI business agents.
- Google rolls out Personal Intelligence in Gemini.
- Google confirms Apple Intelligence and Siri will be powered using Gemini.
- Why does Google keep asking for reverification after changing my business name?
- When are products for SABs going away?
- Should I change my SAB to a storefront for more visibility?
- Do clients ever pay based on success in leads or sales?
- Are EV charging station listings considered a separate department if they’re located within a business?
- With the ‘Vehicles for Sale’ feature now deprecated, should I use the products section instead?
- Are there any tools that can predict Google’s confidence score?
- How do you answer the phone for LSA to train it not to charge you for bad leads?
- Should I offer yearly contracts for SEO marketing, or month-to-month?
Links mentioned in this session are available on our website at https://localmarketinginstitute.com