Local Marketing Institute Podcast
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
Local Marketing Institute Podcast
Local SEO and Marketing Q&A Session January 30, 2026
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Local Marketing Institute
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Season 7
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Episode 3
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Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.
Updates and Questions
- Google AI Overviews follow up questions take you to AI Mode.
- Google explores ways to opt out of search AI features.
- New research says AIs are inconsistent when recommending brands.
- Factors for what makes the Most Relevant GBP reviews.
- Does Google still send out verification postcards?
- Are there services that help track visibility in AI mode?
- Should I merge the listing of a location that’s closing with another listing at a different location to keep the reviews?
- Is there a platform that’s good for tracking how entities are showing up in AI Tools?
- What should I use for citations?
- Should I have a practitioner listing for my GBP if I have regular one with my name in the business name?
- What are some good tools for analyzing GBPs and websites?
Links mentioned in this session are available on our website at https://localmarketinginstitute.com