Car Stuff Podcast

Toyota Hybrid Strategy, 2022 Kia Carnival

March 05, 2021 Anthony Novak, Toyota Brand and Growth Audiences Marketing Manager Season 1 Episode 71
Car Stuff Podcast
Toyota Hybrid Strategy, 2022 Kia Carnival
Show Notes

Host Tom Appel and co-hosts Jill Ciminillo and Damon Bell kick off the show by discussing the recently unveiled 2022 Kia Carnival "Multi-Purpose Vehicle" (don't call it a minivan). Anthony Novak, Toyota Brand and Growth Audiences Marketing Manager, joins us to talk about Toyota's marketing strategies and the expanding role of hybrids in the brand's model lineup.  Tom has a "where is it made?" quiz on new vehicles for Damon and Jill, and Damon runs down the latest articles on the Consumer Guide Daily Drive blog--including a Test Drive review of the new Land Rover Defender 110 SUV.