Coffee N° 5 with Lara Schmoisman

Owning the Stage: The Global Vision Behind Cosmoprof with Liza Rapay

Lara Schmoisman Season 6 Episode 19

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Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.


We'll talk about:

  • Why building a show like Cosmoprof takes strategy—not just sparkle.
  • What most beauty brands get wrong about trade shows.
  • The mindset shift every founder needs before exhibiting.
  • What Beauty New York is—and why it’s being called the Fashion Week of Beauty.
  • Why storytelling, not just samples, makes or breaks a brand’s success.
  • The resilience of the beauty industry (even through tariffs and global change).


For more information, visit Liza Rapay's LinkedIn.

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