Coffee N° 5 with Lara Schmoisman
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
Coffee N° 5 with Lara Schmoisman
Beyond Transactions: Building Loyalty That Lasts with Ken Hughes
Ken Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts.
We'll talk about:
- Why products and services are now commodities—and why connection is your only real differentiator
- The “goldfish moment” every brand should be creating (and how to scale it)
- How Taylor Swift built one of the most loyal fandoms on earth—and what brands can learn from her playbook
- The danger of “one-night-stand marketing” and the shift from transactional to relational thinking
- Why ROI isn’t enough—and how to build with “desire to invest” instead
- Real-life stories of brands going beyond expectations to create emotional loyalty
- The perfect balance of AI and human touch in customer experience
For more information, visit Ken Hughes' LinkedIn.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman