Coffee N° 5 with Lara Schmoisman
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
Coffee N° 5 with Lara Schmoisman
Integrated Marketing in Action: The IEMA System with Lara Schmoisman
Lara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter.
We'll talk about:
- Why dividing branding and growth is a mistake—and the power of integrated marketing
- The IEMA system: Informative, Entertaining, Memorable, Actionable
- How to make every piece of content work smarter, not just fill a feed
- Why SEO and AI-readiness are table stakes in today’s marketing ecosystem
- How to measure content effectively and avoid “doing things just to do them”
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman