Speaking of Influence

How to generate great PR with guest Tracy Lamourie

April 03, 2021 John Ball and Tracy Lamourie Season 2 Episode 48
Speaking of Influence
How to generate great PR with guest Tracy Lamourie
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Speaking of Influence
How to generate great PR with guest Tracy Lamourie
Apr 03, 2021 Season 2 Episode 48
John Ball and Tracy Lamourie

Would being well-known benefit you and your business?

If the answer is yes, and let's face it, the answer is always yes, you're going to love this episode with PR expert Tracy Lamourie.

Tracy and her husband got into PR after working tirelessly to help get an innocent man off death row. The skills and resources developed in their campaign were the same things needed to successfully do PR for anyone. It took Tracy a while to realise this but when she did, she started her business as a PR agent and is now helping coaches, speakers, authors and more besides become 'known' for what they do and become the go-to people in their industries.

Don't worry if you're bootstrapping your business, Tracy has some strategies that are free to implement and will get you on the PR trail and she shares them here. Tracy also offers anyone 1 month of working with her for less than $1,000 and with guaranteed results. Might be worth seeing if working with Tracy for a time could be a better use of your marketing budget?

If you'd like to know more about Tracy, visit her website http://www.lamouriemedia.com/
you can also connect with her on:

You can find the resources Tracy mentioned in the transcript for the episode. One of the main was is called Help a reporter out. Have fun getting some great PR and let me know how you get on, I'd love to hear from you.

Next week my guest is Dr Lori Baker-Schena and we're talking about how to elevate your communication both in the workplace and at home. Make sure you're subscribed so you don't miss it.


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Show Notes Transcript

Would being well-known benefit you and your business?

If the answer is yes, and let's face it, the answer is always yes, you're going to love this episode with PR expert Tracy Lamourie.

Tracy and her husband got into PR after working tirelessly to help get an innocent man off death row. The skills and resources developed in their campaign were the same things needed to successfully do PR for anyone. It took Tracy a while to realise this but when she did, she started her business as a PR agent and is now helping coaches, speakers, authors and more besides become 'known' for what they do and become the go-to people in their industries.

Don't worry if you're bootstrapping your business, Tracy has some strategies that are free to implement and will get you on the PR trail and she shares them here. Tracy also offers anyone 1 month of working with her for less than $1,000 and with guaranteed results. Might be worth seeing if working with Tracy for a time could be a better use of your marketing budget?

If you'd like to know more about Tracy, visit her website http://www.lamouriemedia.com/
you can also connect with her on:

You can find the resources Tracy mentioned in the transcript for the episode. One of the main was is called Help a reporter out. Have fun getting some great PR and let me know how you get on, I'd love to hear from you.

Next week my guest is Dr Lori Baker-Schena and we're talking about how to elevate your communication both in the workplace and at home. Make sure you're subscribed so you don't miss it.


Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Johnny Ball:

Welcome to the show. This week, I have a very interesting guest with me. Now, if you're ever unsure about how to generate interest in your speaking or your book or your coaching or anything like that, you may have never thought about hiring a PR consultant. My guest today works in PR. She is a well-known PR consultant in Canada. But she works internationally as well. And she shared some really incredible tips and resources to be able to generate PR for you and your business. So if being known is important to you in the kind of work you do, then please make sure you listen carefully. Take good notes and check the show notes for this special episode of speaking of influence with Tracy Lamourie. Welcome to speaking of influence Tracy Lamourie great to speak to you. Welcome to the show.

Tracy Lamourie:

Hello. Nice to be here. Thank you so much.

Johnny Ball:

This is the first time I've brought somebody on to the show who has expertise and insight into public relations and media. Certainly as much as you do. I mean, you're, you're a true professional in this area. Tell us a bit more about what you do.

Tracy Lamourie:

Yeah. I'm apparently now an international award-winning publicist where I work across borders. I work literally globally. We've actually scaled it up during COVID. when a lot of people hear my publicist, they think about television stars and media people and, you know, authors and all that. And I certainly have half of my clientele is creatives and public speakers and authors and such, but the other half is small and medium sized businesses, which people, especially people in business don't often think of as needing and publicist. I noticed 80 or 90% of entrepreneurs don't think about that. Where we as entrepreneurs are very advertorial focus as opposed to editorial in terms of understanding advertising, right. But not understanding what would make us attractive to the newsrooms. So what I do is basically help experts in every field and all entrepreneurs are experts. Build a thought leadership and they'll go public image and thought leadership being that phrase, you know, where you Google, you Google your name. And you find all kinds of third party credibility, you know, talking about you, interviewing you all that stuff. I find my clients opportunities to get on stages, to win awards and to get media attention essentially.

Johnny Ball:

So you're a very good person to be connected with them.

Tracy Lamourie:

Probably thing. And like I say, I describe it as elevating and celebrating. I came up with that in a podcast, just kind of came out, but that's a perfect explanation of what I do with my clients. So they're all doing amazing work, you know, no matter what they do, and just literally across industries and across disciplines and, you know, it's the most exciting thing. Cause I get to learn all this stuff and really see how things are how it's all exciting, even things I would not have necessarily thought about because people are building their dreams and building their brands and, you know, it's really interesting stuff. So that's what I do. And I'm privileged to,

Johnny Ball:

is this something you always wanted to do? Like where you are a little girl playing with your dolls, pretending to have your own PR agency.

Tracy Lamourie:

No, I have a really interesting trajectory. What I just finally did when I was a little girl, I used to do this time looking for a newspaper or something in front of me. This is what I used to do. This, this is what I would practice. I thought it was going to be in media which is funny because I am somewhat, but I wanted to be like a TV, a journalist or reporter or author. So I literally used to go like this. I would take the newspaper and pretend there was someone like you in front of me. I would pretend there's a camera. And I would like. Despite the gloom and doom, the pandemic has at least on the economy, cannabis retailers have reasonably positive. Yeah. Like I would practice how long I could look and read and look at the camera without looking back at the page. So somewhere in me, I always wanted to do something like that. So now I feed the news. The news so they can tell the people what the news is. So sort of in that role, but in terms of how I got to PR no, my trajectory is very strange. I actually learned how to write a press release when I was in the entry-level sales and marketing as a 28 year old, who in my, you know, Not work-life was an advocate and activist on things. And I learned to write a press release, literally to let the world know about a man that at that time we believed was innocent on death row turns out he was, it was a 20 year campaign that we, me and my husband led starting as 28 year olds, which, which taught us how to use media, how to get media attention and all that. Ultimately he was released in 2017. He was found factually innocent. So that's an amazing story. And two and two years before that happened, it literally hit me like a light bulb moment. Like, wait a minute. For 15 years, almost 20 years, I've been doing ma major media getting as on CNN, MSNBC court TV. E CBC. Meanwhile, I'm just going down to my sales job and do so it suddenly hit me that I had developed skills in my not day job. And that's why it's a business story because everybody asks something, they don't think he'd be love or they, you know, are passionate about or a skill during, or they don't think about as their nine to five. And I suddenly had that light bulb moment, like, wait a minute, I could monetize some of those skills. And that's when I was like, Hmm. Isn't that a publicist, somebody who went, but that was literally 15 years after I'd been doing that. On a not-for-profit basis that it suddenly hit me, like, wait a minute. And at that, literally at that moment, I was like, okay, I'm not doing this 20 phone calls an hour for something I don't care about anymore. And I was already doing that from home. So I was able to I'm strategic and I think how to, how to navigate things just the same way as they have through COVID, which has built my business so successfully, I started figuring out how to get a client or two, and then I did amazing work for that client. Then I got. Next client that came to me was Rosa parks, cousin.

Johnny Ball:

Oh, wow.

Tracy Lamourie:

Like, yeah, with the Alabama bus book, I bought her book and a movie called my life with Rosie about Rosa parks next 30 years of advocacy. So that obviously gave me the confidence. Whoa, I'm really in the game like this. You know, I'm thanked in that movie. And then from then on, I just, that's where it's all about really self-confidence and, you know, understanding yourself as an expert. So now that's what I do with my clients. Like, why aren't you in media? And they're like, well, why would meet? You want to talk to me because you're an expert. And I learn, I teach them out and see themselves that way. And then how to access those operations.

Johnny Ball:

I find that really fascinating. Like, do you think you would have ended up anywhere, like on this trajectory, had it not been for your activism and for the work you were doing for the. Causes you cared about,

Tracy Lamourie:

PR was never on my radar. Like I said, growing up, I wanted to be a journalist, but what I'd actually ended up doing was I was not in school. You know, I had not gone to university. I still haven't. I never went to school for this. And I just had to start like it wasn't privileged, you know, I had to just start working and I started working in sales and marketing and that likely I was never taught to beat, to own a company. I was never taught even to think of myself as a freelancer. That's sort of the kind of thing. Fell into that. And then from there, you know, my business-minded friends were like, you need to register your company. And finally, they pushed me to do that. I did that for five years and then getting increasingly more successful. And my business consultant is like, you know, you're pitching, wait, you know, you're still acting like a freelancer, but you have international clientele and you've developed your own international relationship, you know, reputation. So like, Start thinking smart and go into business, but we are not taught that, you know, unless we go into business school where we are all trained to be employees, right. And now that I look at that, I feel, Oh my goodness, it's so sad because I'd never thought of myself as a business owner, as a corporate person. But now that I look at other people's trajectory, I realize even the jobs that I thought were well paying, you know, when I was at this level, They're really not because you get to that 50,000, 60,000, 70,000, 80,000. And then that's it, you know, when you're just, you can't get past that, unless you're a good at investing or something. If you're on the corporate track, it's just that's it. So I've, I feel like I'm really lucky, but something happened. It took 15 years, but you did thankfully. But I did. And that's the funny part. Why didn't, I think earlier than that, gee, I could monitor it. I wouldn't have wanted, yeah,

Johnny Ball:

I guess it's because you weren't doing it for you. You, you were doing it for the, for the causes that you cared about. But to me that's one thing that I find fascinating because I think we will always. Do more for others, especially when it's people and causes that we care about and we will go further. So, you know, things that you would have done for them, like contacting media agencies and pushing to really get that was all for a really meaningful purpose.

Tracy Lamourie:

I get made to, yeah, it was like, it wasn't like, Oh, I'm applying for a job. It was like, we got to do this. Yeah, exactly. So, but so somebody whose life was at stake, you know, the first time around. And so when, you know, you can do that, even if it's for different reasons, then absolutely. You can repeat it again and put yourself in a position where you get the benefit from it as well. But, I mean, even still to this day, we were, we're like, still really heart-centered no matter how big we get, I'm never going to this company started about messaging, not about money, you know, all the companies started about money, you know, but that was 15 years later. I mean, what led us to this company was messaging and, you know, yeah. I will never be we'll we'll never use our platforms to put stuff out in the world that is either like, I mean, not everything has to be a giant cause that's a small business, but we will never use it, our platform to put or anything, but it's not good for the world is bad. We will never like elevate people who have bad things to say, you know, or problematic things. It's always about like building something good. And that's always what it's going to be. And I, and my story is, you know what? Yeah. The money will come because I had no idea about business. I had no idea didn't even care about it. I was one of those people that would have thought, you know, if anything look at business, people kind of like this, Oh, they clearly don't care about the things I care about. You know, now I'm realizing how wrong that. That perception was. And now the more I speak about my business story in hard business audiences, the more I'm able to, you know, like suddenly I'm educating people and realizing they care a lot about this stuff as well.

Johnny Ball:

Right.

Tracy Lamourie:

You know, so it's interesting that you learn about perspective and then money does come. It comes once you actually care about something and you're putting your all into it. Not 15 years ago, because that wasn't our goal. Our goal was getting a guy on death row and it works, you know, and that's a great way to spend your thirties, but our goal now, you know, it's continues to be, to show that we can start on that and to build an international award winning business that people pay attention to whether they care about the advocacy or not. And then now they're like, Ooh, you know the people who wouldn't have listened to before to those messages listening now. So I think it's, yeah,

Johnny Ball:

that's great. I mean, it's one thing to sort of talk about having ethical hot center businesses. It's quite another to be, to be living it, but you know, I think maybe because of the areas that I talk and work around them and podcast about I'd probably do meet a lot of people who are talking about this and operating from that. And, and I'm less likely to want to be connected with people who aren't operating from that kind of space. And in fact, there have been times when I've declined people as, as guests for the show and other opportunities. Because of that particular issue, because I think he just didn't feel it. Yeah. And I think, you know, who I bring onto the show is, is also reflects on me as well, as much as, as much as anything else. So I ha I have to consider that I think anybody should, I wouldn't bring someone

Tracy Lamourie:

well, yeah, you're doing what I do. You're elevating people and you're promoting in a different way. Right. But yeah, you're exactly. You're like giving them those platforms to. Do more,

Johnny Ball:

hopefully. Yeah. I w I want to help spread the goodness, spread it around and share that with other people as well. So that's important to me. But I love what you're doing is certainly great to hear that the, the person that you were trying to get free from death for all those years ended up being free. Are you still connected with him as is? How is he, how is his life now?

Tracy Lamourie:

We talk almost every day or every second day. And obviously it's a, it's a struggle going through, you know, like it's not, you don't just get walk out of prison for 25 years in death row was a D we didn't even hear some of the stuff that he went through cause he wanted to keep it you know, not worrying about those things and focused on getting him home. So he's PTSD and trauma and all that kind of stuff. But also he walked right out of prison and into the music studio because when they stole him away, which is what we describe it when they stolen from his life. 28 years ago, he was about to sign a record contract in, in Philadelphia that R and B artists. So the whole time he was in prison, what kept him going was like, he couldn't sing when he was in there. He didn't have the feeling for it, but he said, never, never give up. I'm going to get out. And he made those plans. He's going to get out, he's going to get out. And when he got out, he went right into the recording studio because people were prepared for him to do that. They had licensed his song, all that started connecting him. And anyway, basically he was on a panel with Jah Rule and naughty by nature a few months ago, talking about. Please accountability in America, he's recorded. Four amazing songs are record record. Companies are sniffing around and not as a novelty act. And you know, there's interest in documentary film and all that kind of stuff right now. But he's really focused on the music career. And this is the best thing he called me the other day. And he said, go search my name on Google. Now I said, why? So my lawyer, my ex lawyer from the criminal justice case called me and said, Jimmy, when you search your name on Google, now it comes up as R and B artist first. And then under that, it says bet, but the, about the story I'm waiting on, but it's an R and B artists, not death row prisoner, not so he's like we have literally made history and we changed the narrative. Got my life back. So funny part of the story in rolling stone did a piece on this and they were like, well, so again, just to put it into perspective, when this all started, he's the guy on death row. No, one's listening to cause it wasn't a big case. There wasn't a well-known case of Philadelphia. We're literally 28 year old penniless when we were working. But entry-level sales jobs like no money, no act. Do we do anything with this? And by the time he gets out, You know, 20 years later, we're international award winning publicist, and he's walking into the mu the music studio. Like it's literally like a moment really. Right. So now he's literally, you know, we say my friend, my brother, my hero and my Lamourie media clients. So go download on all streaming platforms. That's Jimmy Dennis.

Johnny Ball:

Quite right too. I mean, w what, what a way to, to generate a loyal client,

Tracy Lamourie:

but it crazy though. Cause I mean, honestly, like none of that stuff happened, it all happened. It's just so weird. Like none that you could not have planned it and nobody did. So yeah, we still, we talk almost every day and we're, you know, We're still family calls our children, my husband and myself. He calls our kids, his nephew and niece, and we call his daughter our niece. Yeah,

Johnny Ball:

that's great. No, it's fantastic. Thank you for sharing that with us as well. I wanted to get a bit more into the PR stuff. Now, a lot of the people who tune into my show are doing professional speaking, presenting that kind of thing. And they're probably going to be quite interested in hearing from somebody in the PR industry as to. What kinds of things that they should maybe be thinking about or looking into, whether they should even be worth maybe thinking about coming to work with somebody like yourself, what what's working, what isn't or what can you tell us? Tracy?

Tracy Lamourie:

Absolutely every entrepreneur, no matter what they do, or even not as entrepreneurs, people who have a message, sometimes you may be wanting to share your personal story or, but absolutely every entrepreneur or person in business should be considering PR even more. I would say they consider marketing. Cause I mean, marketing, we all think about, but. 80% of, like I was saying 80 to 90% of entrepreneurs have a blank spot. They do not consider media how they, they don't even understand how they can get the media, why they should be getting into media. We start here thought leadership now. So that's a phrase bandied around, but that's pretty much what we're talking about is building your personal. And it's not about building your, we say your brand. We don't mean. Your product, we mean building your personal brand, which goes beyond, you know, your company, it's your personal credibility. But when you speak about your company, when you speak about whatever else, it bleeds onto that. But essentially for, for example of why it matters. I had a client that I've been working with only six weeks. We sent to me after four weeks, which we'd done four articles. And I got her a couple of interviews by that. She said, you literally changed my business. And she was a very sensitive stage where they just got half a million dollar in seed funding and their pre-seed funding. And they're looking for seed funding. And she said, literally those few articles that we got made investors, take them more seriously. That's huge. Made people from her past, you know, people that shouldn't seen in 10 years started coming out of the woodwork hole while your business is doing really well. Wow. Look what you're doing. I've never heard that before. It's so true though. It's siphons off customers from your competition. You'll get more stages and more awards because. I know you said you speak you that you, you mostly authors, isn't speaking in public speakers, whether it's people like that, or, you know, our real estate agent, when people are looking at you to decide whether you are the one they're going to put on this stage, or you're the one they're going to hire and your page has all kinds of international quotes. You've been a guest on this show. You've been featured here. You're quoted in reader's digest in the New York time, which is the kind of media I get from my clients on the daily. That's a credibility that you can't buy. So you can, if you ha I always say, if you have a marketing budget, if you have any, you know, if you have more money than time, absolutely put aside some for PR, even if it's only for a month or three months, because it'll blow up, like it'll blow open your mind. There's no other way to say it. When you see the results and the way a publicist will present you and the kind of opportunities we find, as opposed to the guy sitting there, just doing his day job and not getting those kinds of results. We literally make like, my, my hairstylist client is a celebrity stylist now two years of work with me after the first month, she's like, Oh, you can't call me that. I'm like, yeah. Watch. Cause then she, she was doing hair for celebrities. So she was like, but I'm not the celebrity. I'm like, yeah, you are within a month. She's quoted in reader's digest in oprah.com in good health. So now I'm like, you're not the celebrity star. What do you think a celebrity sized is? So exactly. It's about, you know, finding those opportunities that you can't pay for. So you can't buy those. Way into those, you can buy a publicist to our strategies and our work in our writing and our connections to put you in that position and to, you know, find those opportunities for you, but you can't buy your way in. And that's why it's credibility. You know, you can't pay to be quoted in reader's digest. If you've quoted and reader's digest, you are an expert. And that's why, you know, it's going to be more attractive to the investors. It's more attractive to you. Potential people that are hiring you to put you on their stages. And certainly speaking in particular, I myself have segued my business now into a speaking business. You know, I I'm excellent PR my first nine years I was doing all the service, then COVID hits and I'm still doing it, but all of a sudden I start pitching myself. To do podcasts and speaking engagements, as opposed to just my clients and what I've learned out of this during the age of COVID. Now they're doing articles on me. I was on ticker TV in Australia, but how I built a global business from my basement in, during COVID or globally recognized business, because we have a million opportunities. And again, it's all about being strategic and because I work with celebrities and small business. I know we're all doing the same thing right now. All of us sitting in front of this screen, looking at it, trying to figure out how we're going to navigate the new world. Everybody's doing that. Right. Hopefully it's not the new world forever, but I mean, how are we going to navigate this space we're working in? Right. So that makes, that means as many opportunities that have closed have opened. So I've been booked on. Well, I mean, I've either done or I've been booked on over 180 global podcasts since June from Oman to Turkey you know, like literally around the world from United Arab Emirates to, to Nigeria, Ajit, Toronto, to and beyond. And as there was an as a result of that, and I wasn't even thinking about it as marketing, I was just thinking about it as media. And I wasn't thinking about it as networking, but in the age of COVID, if you do any kind of business to business, to business, like a speaker, get out there, like spend your time, unpaid time on podcasts, spend your, like, do it find these opportunities because what I've done here is now I've realized halfway through doing that, that on the other side of COVID I've literally built a second successful high-profile career out of my first one, the PR one that I was doing six months ago that I still am doing, because now I'm speaking internationally to entrepreneurs and executives across industry about building their brand. So not even doing the PR, but speaking about why you need to be doing it and how to do it. So now I've now I'm a public speaker. In like four months, I've literally segued you know, I mean, I was always a speaker, but now I can literally show and start pitching myself to any stage in the world and say, look at these 108, you know, feel free to watch 180 hours around the world where I've been. And every one of those podcasts are like, wow, this has been full of value. This is really been, you know, so I can write my ticket now for speaking engagements on the other side. Right. And, you know, so you have to think the whole world is at our fingertips. We have this box in front, like the meme says we have this crazy box of all human knowledge and every person in the world that we can reach out to in front of us. And what are most of us do with it? Look at pictures of cats argue about politics, you know? So instead don't like. Take a step back and use your, you know, the resources that you have really effectively instead of getting all caught up, especially right now, people are depressed. I know public speakers and entertainers. It's been a really rough year. You know, you've lost all your stages. You've lost. Every plan you had for the year did not, you know, couldn't happen. It, but there's a lot, there's a lot of things you can do. So find ways like, you know, looking at Hero, help a reporter out, source bottling Australia, Phi, those are easy ways to get in. When you see a reporter is going to be doing a story and you can say, Hey, I, you know, I'm a good, you can quote me on that. Right. Write articles from his past something. Is there.

Johnny Ball:

Helping reporters. Is that available in all countries or is that more US and Canada or...

Tracy Lamourie:

All over the world and it's free. It's, it's free. It's something that is also SourceBottle is an Australian one. That's similar, but it does a lot of English speaking, but help a reporter out while it's probably 75% American it's usually like, and maybe 20% of the stories might the U S only, but there's all kinds of, you know, mostly just, it doesn't have any geographical restrictions on the experts. And so you'll see things there, like With, and I'm saying, you'll see like hundreds a day. If you go sign up for that to get three email blasts a day, you'll get, you'll see like 200 reporters a day in, in three emails about like a million emails with things like for an article with a deadline that you have two o'clock on Wednesday, I'm writing an article for reader's digest on how entrepreneurs have got through COVID. Something like that. For example. Really generic just entrepreneurs or it could be, you know, looking for real estate agents to talk about what color to paint your kitchen. So it'll sell, or it could be look, I mean, literally everything. If you a challenge, anybody listed, no matter what your expertise is, if you look at help a reporter out for like a week. You're going to be like, Oh my God, this is five things I could have answered in there. And of course a lot of people are getting them. So it's all about the pitch. Life's a pitch. Like I always say, so you've got to make sure you've got your little pitch. Well, you know why you're going to be compelling answer and all that. But so there's little tips and tricks. You have to learn to finesse those things. But the raw material is right there. It's free go to it right now and help a reporter out, you know, or if you have more money than time, because you don't want to necessarily redo your whole, you know, stop doing what you're doing to learn the job of publicist for three hours a day. So if you have, you know, a few bucks to throw away at it, hire someone like me, hire me. I work internationally. And you know, you honestly you'll see everybody. It is always just like, Whoa, I can't believe what niggas or because the difference, you know, just when you see feels good to see the number one, to have your words work acknowledged, to be interviewed and to be able to show people who are paying attention. Look, this is what I do. And it has real, it's not just vanity. It has bottom line, real world.

Johnny Ball:

If your work, if your professional success is going to be determined by people, knowing who you are. Then it would seem that you absolutely have to have good PR and that rhymed and you can have it, but

Tracy Lamourie:

so that, yeah, no, exactly. And I mean, it doesn't matter what you do. Like it can, it can benefit. Anything. And, and again, like, you know, it really, when I was speaking to pockets that came to me and was like, it's true. Every single corporation has a communications department, everybody, every big corporation, I mean, right. Not, not a big company in the world that does it, or at least the publicist Dora, and yet. 80 or 90% of entrepreneurs. Aren't thinking about that. So right there, you can see they're at a huge disadvantage. They're only thinking, okay, I can go buy a net. Meanwhile, Bob, the corporation here, he has access to the publicist of media. You can send out a press release to CBC, you know what I mean? To like BBC to, you know, and then he gets the attention and it's really, yeah. There's so many platforms right now that if somebody comes to me today and they hire, they hire me today by tomorrow. And you know, someone's skill like me and has been doing this for 10 years, we got the connections, by tomorrow I've got three things already going. You hire me today. Tomorrow. I've already got an article in the works. I'm already pitching. I might have them on two high-profile podcasts, you know, depending on. And then that's just the tools for me now. Now I still got 30 days to get more media with the tools I just got, you know, and by the end of that month or three months, even if you only hire me or a publicist for that short period of time, by the end of it, now you understand what a pitch is. You've got your pitch that we've, that we've written for you, which is different than your bio. You've been trained. You know, you just see it, your whole world. Opens up and you're like, Oh my gosh. And it's similarly, we all don't know what we don't know. When I meet an entrepreneur, who's not doing this. I'm like, that is like so crazy to me. It's like, you know, those old I love Lucy's where the assembly lounge in front of them and the assembly lines, media going CBC. Do you want me to, do you want me to? And people are too busy or no, I'm just, I don't want it. No, no, no, no. Go get someone else, you know, and they're paying all this money for advertising, which isn't convincing anybody. Which, you know, same as when I needed that back end. Like, I didn't understand the back end, like we were talking about, because I wouldn't have been an employee my whole life. I didn't know how to build a business. So it took people like my business consultant, Jane McCormack, who looks at that and was like, Oh my God, what you're doing is crazy. She's like, you are, I wish I would have stayed as a freelancer forever. That was my comfort zone. Like entrepreneurs who never look at media, I'm like, that's crazy. You know? And she was looking at me the same way. You're nuts being a freelancer. And you know, you have this much. Power that you could bring into your company, you know, and you're not, and everyone's like, Oh no, I could be. And so it's really a comfort zone or a Just, self esteem, not even self esteem, but people just don't believe like they see other, like I said, they see the people that are on stages or getting awards as other, the other. Now your audience might be different because they're used to being on stages and they're public speakers and stuff, but still there, I've worked with a lot of speakers and a lot of authors and a lot of Consultants who are on stages and they still are not doing media. They're doing the same things. Every other speaker does going through the same motions and actually sounding a lot the same, you know, like a lot of times when you go to those, it's all the same kind of message with the same kind of, so you really need to differentiate yourself. You need to be the story, you know what I mean? So don't be afraid to be like, All right. Tracy is going to get up there and talk to you about what she does. You know, like you, you are an expert in what you do and people, people like I said, they all, not me. Why would media want to talk to me? Well, obviously you believe you're an expert or you wouldn't be taking people's money to be doing what you're doing. You wouldn't be, you know, So just take that confidence level that you take, that you have when you put up your business and there'll be free to go and share because you are an expert and you know what you know? Yeah.

Johnny Ball:

Yeah. There's two, even to me, this is fascinating because it's something that I've never really thought about it in the terms that you're presenting and you're absolutely right. And an investment in working with somebody professional like yourself, who knows what they're doing with PR probably has a lot more value than throwing a ton of money into Google ad words or or Facebook adverts where you don't necessarily know what you're doing, because you're also getting, you're also getting the credibility of the platforms. You are getting collected with, which is like you say, it's hard, you can't buy that. You have to.

Tracy Lamourie:

Yeah. And anybody who buys, you know, a newspaper ad or any kind of advertising at all, just honestly, don't buy it for one month and just buy publicist because, you know, I offer budget prices because I train on to teach entrepreneurs about this. And they're not necessarily understanding it. I offer like, get your feet wet under a thousand dollars a month kind of pricing. Right. Because then you, then they see what happens and I'm like, Oh my God, Sure give me more students, but so for under a thousand dollars a month, I have two different packages under a thousand. So that's under the price of, of one newspaper ad. So you pay me for a month instead of buying one newspaper ad. And I promise you like guaranteed, there's going to be more than two hours. There's going to be lots of media about you. There'll be Arctic weather. You know, whether it's BBC, sometimes it is, or whether it's, you know, Fosbury press a medium five articles. And it depends where you are. But I mean, I've had a client that had zero media attention, 26 years old life coach like a lot of life coaches, nothing to differentiate her, unless you knew her and were working with her. Obviously she was good, but when you just went to our website, No different. And so she hired me 26 years old. I gave her a really good deal because she was literally like a kid. Right. But just starting out the next day, I got her in good housekeeping and they put her in the print magazine. She decided she was going to share her story of her issues, you know, which was bipolar living successfully through bipolar. And that's how she thought, well, if people know that I've. Dealt with this challenge. They want to come to me as a life coach so I can help them. So she had literally just decided to share that story. And the next day I saw good in help a reporter out. I saw good housekeeping looking for, I mean, via chronic American magazine, 150 year old print issue of good housekeeping looking for something between 25 and 40 willing to share this story about bipolar. Oh my God. So I caused that to turn I'm like, well, and it wasn't just the print issue. I mean, it wasn't just the online, it was the print issue. The one that, you know, as the first time I've been at the grocery counter in my 10 years BR and saw one of those, like. You know, the actual magazine that the counter with my client, the top, I am not my mental illness. I'm like, Oh my God. And she'd never been in anything before. And now that we shouldn't be for two years now, I tell you she pays every month because now as a result of that, we've got our 5 million other things, web MD, this stuff. So now she's got lists this long, you know, and you put her beside any life coach and she blows them away in her media.

Johnny Ball:

It sounds like investing in working with investing in any other PR agent like yourself is going to give a much bigger returns than most online advertising that probably most coaches and trainers and speakers are doing currently. Absolutely for those who may be on a more shoestring budget and not quite ready to invest in working with someone like yourself. What what do you think are the best things? Because one of the things, I will just say one of the things that I've been saying to people, because I know lots of people say going on other people's podcasts is a really good strategy for. Promoting our own podcast, but I've now been suggesting it to other people for promoting all sorts of things. You have alluded to the same thing. What are sort of things that are going to be the best use of your time. If you're looking to become more known as a coach, as a speaker, as an author trainer.

Tracy Lamourie:

Yeah, I find that number one, that, that, that going on podcasts is huge. And I wanted, I don't want to say other things too, but I want to mention that too specifically, because especially for, I think it's even like way more, everyone's being told to start their own podcast. And I tell my clients, you know, sure. That's a good thing to do too, but there's a lot of work. That's a whole other job. Right. So it's another job. And so, but yeah, what I've been doing. Cause I, and I am like so crazy schedule. It's not even funny with my work. Right. And yet I've been putting, like, I've done 180 podcasts since whenever. Right. So that is all. And that's so that is. I mean, I'm not sitting around just like eating Bon, Bon that is taking time from my work to do those right. And I get paid well, but I'm doing it. And it's, it's been worth it because not just the fact that several people have hired me as a result, which I wasn't even thinking about, but like some podcasters have hired me and people listening and all that, but more importantly from a media and that perspective of what I do when you Google my name now. Like a hundred things come up that I do well produced interviews, promoted by other people. So individually I didn't have to. All I had to do was sit here on my bat and talk about what I love for 45 minutes. Right. And then just put it out. And then days later, months later, a week later, this is incredibly nicely produced thing, promoting me as, you know, listening to the, listen to the expert publicists, which I am, but now there's a million things saying so well, I'm not saying it there's a hundred well-produced things from all. So one podcast or, you know, you fill out these things to be considered for the show. And I had filled one out, you know, for really high profile show. And when he asked tobacco right away. Oh my God, of course the first thing he said, when they're interviewing me, he's like, I, when I searched this woman, she was everywhere. This lady really knows how to get your message out there. You know? So it's, it's exactly true. That's what I do for my clients. You know, search my name now, but just thinking about that as a business, a hundred little video, a hundred hour long videos, 150 hour long videos that somebody else produced that somebody else uploaded that somebody else promoted that somebody else is promoting an, all their channels. A hundred of them. So, and also being the, the idea being on before we go away from the podcast thing. Cause it's really, they are so huge now it's because again, I was thinking of them as media, but they really are marketing and networking too. And yeah. Those things. Right. And Oh, sorry, just lost my train of thought on the podcast. So there's one thing that I've made think about, but there's something, yeah, there's something really important. I wanted to say about that, but yeah. Podcasts are just our gold and Oh yeah, that was it. The head of matchmaker, the, the guy who started matchmaker, right? One of the podcasts you should have interviewed me and interviewed him the week before about why entrepreneurs should be on podcast and everything. And he made such a good point that I'd just been coordinates to all my clients in our podcasts as well. W, you know, it's really, doesn't even matter if it's a highest profile podcasts or one that's just starting. I will put my client on one. They can be the second guest. I don't care. It doesn't have to be on iTunes has to be well-produced and serious. I won't put my client on something that was like a joke. Right. But as long as they're doing it seriously, it's a serious interview. It doesn't matter to me. If it's people say, well, how big is it? Is it five listeners or 5,500? I'm always like. I don't know, I don't care to me. I just want the link with you being interviewed that you can put it on your website, that people will see later. Right. But also, and then with the podcast, Matchmaker guy made a brilliant point. He said, as a business owner, if somebody said to you on your street, you know, Hey, I'm in my town, I'm going to have a little event here. I'm having 30 people at my event. And you know what? You can come up on stage for five minutes and talk about your business. Would you do it? Yeah. Most people would. Most small businesses. What I mean, not like big corporate and most my was sure an audience of 30 people. That's 30 potential customers. So think about it the same way in a podcast, plus a podcast that's who listens to it right away. Plus it lives there forever. It doesn't disappear like a TV show or, you know what I mean? It's downloaded average, fresh every day, new listeners all the time. So podcasters are not less than media they're a new kind of media. They're different media. And there's, there's advantage of pockets that you don't have in other media, not just because they're, cause they're not all easier to get on. People think they are, they're not, some of them are like, it's hard to get on his team, you know? And then other ones are just starting in there, you know? So they're all over the board, but in terms of PR and publicity, what you want is well produced, you know, but which just mean serious questions. When people search your name, other people, you know, when people's at your name, it comes up in lots of places, not by you, not you saying, Hey, I'm awesome. On when you're on a web page,

Johnny Ball:

what sort of advice do you give to your clients for going on the shows as well? To not just to go on them, but how they go on them, how they show up on their shows.

Tracy Lamourie:

Well, podcasts are, you are, you know, much more conversational, right? So you have more space to, to have to, to be communicate the way you normally wouldn't conversation. So there's less, you know, training in terms of media that, that I give, because when you only have a seven, you know, when you didn't mean to be on the news, I'll tell people, listen, you're lucky to get her to one minute. You know, if you're sitting there thinking all that, if you have something you really need to impart, obviously you ha you can't just throw it in inappropriately, but at the first appropriate moment that you have do it. Cause you might be over before, you know it, you know, stuff like that, whereas with it and you know, and how to speak, you know, I mean, we all have issues and I speak way too much and I speak way too fast. And, you know, we all have, when you're listening to somebody else, things that we can say, Oh, you should do this. Or you should say that lesser, but mostly I tell people, just be yourself. You're already the expert. You are, the expert, have confidence and faith in what you know, and it's, you know, just follow the, the host lead and answer the questions.

Johnny Ball:

I've been lucky enough to have some very well-known people on my podcast before. And they always surprises me to have conversations with them sometimes before, sometimes after the show often both where where they're saying that they feel nervous before coming on the show and that they still have that sort of imposter syndrome thing going on. It's like, it doesn't really matter what level of success you're at. Yeah. All those things usually are still going on for us. And sometimes even more. So sometimes they become heightened more one day. And you are, like, you said more to live up to.

Tracy Lamourie:

That's true. That's a good point because I've got clients who have, who way, like so accomplished. Like literally nobody can look at them and not be like blo, like. Painting, you know, art in the Louvre you're like, literally, so, and yet there's still like, yeah, that imposter syndrome is a thing. You know, people are still like, Oh wow. And you're like, or, or, you know what? I see it all the time. When all do a little people will send me all their biographic vehicle details. They will send me. It's usually women in this case, actually, it's always women. In this case, they will send me their biographical details. Like they sent them, I didn't go and research things. They didn't give me, I didn't make anything up. Right. I literally wrote like a little pitch from the details they sent me, which means I'm writing in the compelling way, but just the facts. Right. And I have had at least five women. Like different women who don't know each other across industry say, Oh my God, you like literally exclaiming delayed. Oh my God, you made me sound so good. And I'm like, Okay. Have you read your list of accomplishment? Like I didn't make you sound anything. You gave me that information and I just wrote it the way you wouldn't have magazine when you're used to reading about other people, you know, because the way they're used to seeing other people where they're like, wow, look at me. Yeah. Look at you.

Johnny Ball:

Similarly, to working with with a coach, working with someone at yourself, you can see. People from you see the more objectively you can see them from the outside, it's harder to see your own, your own ability, your own, how, how other people see you. We can't see through other people's eyes. And so, yeah, we do sometimes get surprised when people know I get people saying, Oh man, it's amazing. You've got these podcasts. You do probably speak, you know, this stuff. That's incredible. You know, life's amazing. And it's like, well, it's just my life. It's just what I do. I don't think of it as being anything amazing or incredible. I'm happy, but it's, you know, it's not, stratospheric or anything like that, but I'm very happy.

Tracy Lamourie:

Well, we all feel that way though. You know what I mean? Like I'm all internationally acclaimed, blah, blah, blah. And you look at my figures. I have 9 million things learn, you know, I'm just sitting here in my basement office, you know, like I get, I work with celebrities too, the peoples know their names and they're just sitting there at the computer, you know, having a smoke. So like, we were all, when I say we were all sitting there trying to navigate the same, we're all exactly positioned, looking at a screen in front of us going, huh. Now everybody. So, you know, we're all like literally just. It's all about. I hate sounding that hate when I get to sound like all positive self belief, but sounds like crap, you know, but honestly, like in a way it sounds like crap, you know what I mean? Cynthia, everybody says, people are like, Oh yeah, sure. You just learn from mistakes. But I mean, yeah. But it's true though, when you actually live in UC, like I should not. There's no reason I should be where I am today. Other than, you know, I just started doing stuff like that was not, I was not trained for this. I was not, I didn't even go to university for anything that I started working, let alone for this. And yet now I'm on stages, educating people far more educated than me because I've lived it and I've learned it. And I figured it out. And sometime when you just, you know, figure it out, you got a lot more knowledge up there than if you stood there.

Johnny Ball:

Right. Absolutely. And you know, when you, when you start getting up onto the higher floors, it's it's only right to send the lift back down and and help other people come up as well. So, yeah, I think that's a, it's a great thing, but I've certainly, we've certainly learned a lot. You've given me personally, a lot of perspective in terms of, we're really thinking about marketing in terms of PR rather than just in terms of advertising. Cause they're not so different. But but yeah, it is more important to be thinking in terms of PR, especially for speakers and probably for coaches and trainers and people who really do need to be known in their industry.

Tracy Lamourie:

If anyone. And even for, you know, I even hate the term PR like, even though we, you know, because when people hear that they think about government and they think about spin doctors

Johnny Ball:

I tend to think of absolutely fabulous if you remember that.

Tracy Lamourie:

Absolutely darlings. Of course, I remembered you kidding. I got the bright red hair every, every six months or so. I will post that. Actually. I think I posted the other day. I had a picture of myself and we're in Canada, so I had a picture of myself. Legal coast to coast with a long, you know, Canadian joint in one of those, you know like the twenties, you know, those long twenties things that women used to hold other cigarettes. So I had like a super effective scanner. We have all the accoutrements now and at a super fancy thing like this, and I was just like, Look like a rock star. And I was like, absolutely fab. He just died, but I don't drink. I I'm too busy working at my desk, you know, 18 hours a day.

Johnny Ball:

Yeah. I'm sure the reality show. The reality is very different than,

Tracy Lamourie:

yeah. There are VIP parties though, when it's not COVID.

Johnny Ball:

If anyone is thinking of. Hiring a PR agent and you can't go wrong with Tracy Lamourie. So how, how can they get in contact with you or find out more about you.

Tracy Lamourie:

Yeah, so they can the website is Lamourie media.com. You can reach me on Instagram at Tracy Lamourie PR media, where you can see all my adventures with quiet successes. I live on Facebook, Tracy Lamari you can also reach me at, I have two numbers in North America, Canadian. Number two eight nine. Seven eight eight five eight eight one. And then Beverly Hills four, two four, four four, four eight Oh five two. They both come through to me and yeah, I'm happy to do a free half hour consult I literally work anywhere in the world with English speaking clients. So it doesn't matter if you're in Spain and want media in Australia, you're in LA and what media. All over the place. I've been high. I have LA in the land of publicist, you know, like LA Beverly Hills. I have taken clients from there to work on them in Hamilton. You'll get it myself. I can work anywhere. And I promise results. If anybody wants to just test me out, like challenge me. What can the red haired girl do for me? Let's do it under a thousand bucks for the first month. And nobody walks away unhappy.

Johnny Ball:

That sounds fantastic. And if you're, if you didn't get all that written down quickly enough, don't worry. I will put all of that information in the show notes. So you'll be able to find out. So check out the show notes for the episode and make sure you subscribe as well while you're there. Why not too? Could always do it. More. People are tuning into the show.

Tracy Lamourie:

Where's the subscriber over there.

Johnny Ball:

I think it's more going to be more on the it's on the button. If you're watching this on YouTube hit subscribe. If you are listening on the podcast channels, just subscribe on on iTunes or we'll call now podcast, Apple podcast. Now isn't it. Spotify and whatever your favorite podcast networks are. Please make sure you tune in regularly. Tracy, any closing words before we wrap things up for today.

Tracy Lamourie:

Just in the words that Jimmy, Dennis never, never give up. And I always add to that same, we didn't get this far to only get this far. And that's, you know, as if you're where you want to be, you've got further to go. If you're not, if you're depressed, a lot of people are depressed right now. If you're feeling stuck, if you wanted to jump off a bridge yesterday, but you didn't. Don't! You're still here. You made it through all that stuff, whatever crap we all go through in life, you made through, you made it and you're still here. So you got to keep on going really cool. Better things are there tomorrow and you don't want to be,

Johnny Ball:

it's all temporary. It's all temporary. Tracy. Thank you so much for your time today and for all the wonderful resources, information and stories that you've shared with us, it's been a delight, Tracy Lamourie, thank you for coming on on speaking of Influence. Thanks for tuning in. I hope you've enjoyed the show. Remember to subscribe, and if you really liked it, then please leave us a review on apple podcasts or one of the podcast networks where you can do that. It really does help people to find the show, share the show with your friends. Let that be the price that you pay for enjoying a great show next week. Another great show lined up for you that you won't want to miss. With Dr. Lori Baker- Schena and we're talking about elevating your communication. In the workplace and at home as well. Lori is a wonderful guest, very knowledgeable and very experienced. And we had a wonderful conversation and a lot of fun. I know you're going to enjoy it too. If you want to join us on the live streams of the show. So you can actually interact with the guests and maybe even ask questions because we're going to be having a Q and a at the end, which isn't going to be going out with the podcast. You can come and connect with the live studio audience. Check out my website, present influence.com. You will find the information and details about the live show. There I'll look forward to seeing you. see you next time