Colorado leaders aim to have close to one-million electric vehicles zooming about the state by 2030. In this episode of Grid Talk, host Marty Rosenberg talks Alice Jackson who is the President of Xcel Energy – Colorado. They discuss efforts to lower the barriers for customers to purchase EVs, from tax credits to infrastructure.

“It is a big target and a goal but it’s one that we’re really excited about taking on,” said Jackson.

Jackson described Xcel as an enabler when it comes to transportation electrification, with the company providing more than just the electricity.

“Whether that’s installing charging stations or helping customers understand what that lifestyle looks like; that’s where we’re getting engaged.” 

And she answers the question about what kind of impact the EV push will have on power generation and distribution. 

“This really is a partnership on figuring out how do you incentivize that charging to happen at the right times of the day so you don’t have to add more infrastructure to the system that would increase the cost.”

Alice Jackson has been the president of Xcel Energy – Colorado since 2018. Previously, Ms. Jackson was area vice president of Strategic Revenue Initiatives, leading the company’s revenue growth strategy. From 2013-2016, she was regional vice president, Rates and Regulatory Affairs, Xcel Energy - Colorado. Jackson joined Xcel Energy in 2011 as regional vice president, Rates and Regulatory Affairs, Xcel Energy – Texas, New Mexico. She has a wealth of experience in managing government and stakeholder relations, as well as developing innovative products and services for customers gained over a 17-year career in the energy industry.

Jackson received a Bachelor of Science in Management Information Systems from Texas A&M University and completed the Harvard Business School Program for Leadership Development.