The Tim Castle Show

Episode 127: Giuseppe Conti Negotiation + Influence = Success: Quick Lessons to Help You Win in Corporate Life | The Tim Castle Show

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Today I’m joined by someone who truly lives and breathes negotiation and influence.

Giuseppe Conti has led commercial and procurement teams for some of the world’s biggest multinationals — from Procter & Gamble to Novartis and Firmenich — and he now teaches negotiation at Europe’s top 10 business schools (including INSEAD, Oxford and Bocconi) while running CABL, Conti Advanced Business Learning, a training firm that’s shaping the next generation of leaders.

He’s known not just for his frameworks, but for his human, ethical, and deeply practical approach to influence.

Giuseppe has a fantastic new book Negotiation + Influence = Success. In 2025, he was ranked #1 worldwide among the Top 30 Global Gurus for Negotiation and #1 Negotiation Training programs on the world. 

For all of you tuning in - ambitious professionals in your 30s, 40s, and 50s - who want to elevate how you influence, lead, and negotiate under pressure… this conversation will change how you see power.

We discuss:

- The difference between influence, negotiation and manipulation 

- What levers do procurement pull and what are their KPI's?

- The core tenants of influence

- How to influence across stakeholders within the organization

- The issue with self orientation in negotiations 

- How to become an expert negotiator that creates value and claims it

- How AI will change negotiations

Here is the invite to Giuseppe's forthcoming workshop in Singapore on Feb 4-5, 2026: https://www.eventbrite.it/e/1970399606264?aff=oddtdtcreator make sure you check it out.

For everyone listening - if you want to dive deeper, check out Giuseppe’s work at cabl.ch.

LinkedIn: https://www.linkedin.com/in/giuseppeconti/?originalSubdomain=ch

Buy his book

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