24. In conversation with Kate Spicer of Kate Avery Flowers

Today Jess & Vic speak with Kate Spicer founder of Kate Avery Flowers

Kate is a wedding & event florist and mentor/teacher based in Chiddingfold who creates dreamy floral arrangements with the most stunning colour palettes

To find out more about Kate and her 1:1 courses, mentoring & 'Hug in a Jar' PDF please head over to
https://www.kateaveryflowers.co.uk
https://www.instagram.com/kateaveryflowers

Huge thanks to our sponsors for this series The Freelance Florist
If you would like to find out more about how they can help you as a freelancer or a business owner then please visit them at
https://thefreelanceflorist.co.uk
https://www.instagram.com/thefreelancefloristuk

We talk to Kate about life before social media and how she got her business off the ground in the early days. We also touch on how much easier it was to find your own natural style of floristry before the noise of apps such as Instagram bombarded you with so much imagery

We speak about how important it is to have an affinity with our potential clients and how targeting your ideal client is so important to our job satisfaction

Kate talks through how she has dialled her business up and down throughout the 16 years it has been going, to work around her family life and about the importance of having a great team of trusted freelancers behind her through the busy and challenging times

Kate kept herself busy throughout lockdown with her hugely successful Hug in a jar deliveries and talks about how she is now pivoting her business to concentrate on teaching and mentoring both in person and online

We have a conversation about the importance of pricing for our worth and skills and how vital it is to have an understanding of the industry standard which will help our whole sector improve finacially as a whole.

Hope that you really enjoy this one

Thank you so much Kate for giving us your time x


Merrist Wood
https://www.merristwood.ac.uk

Judith Blacklock Flower School
https://judithblacklock.com
https://instagram.com/judithblacklockflowerschool

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