OFF BIKE

#4 THE RELAUNCH

March 17, 2020 David Millar and Mikkel B. Rasmussen Season 1 Episode 4
OFF BIKE
#4 THE RELAUNCH
Show Notes

David Millar and Mikkel B Rasmussen relaunch the OFF BIKE podcast. Ironically it is happening when we're forbidden by the law to ride our bikes, our respective countries of Spain and Denmark have us on lockdown during the Coronavirus pandemic. Being literally off bike was never the plan when we created this, yet here we are, we discuss our current situations and what we make of it all, and we try to explain why we've been absent and what we have planned.  Previous episodes include:

  • #1 - Sir Paul Smith (Designer) 
  • #2 - Phil Gilbert Jr (Head of Design at IBM)
  • #3 - Tim Marlow (Director of the Royal Academy of Arts in London 


David Millar - David, ex professional racing cyclist, is one of the founding partners in CHPT3, a company created to serve and supply the third space in our life, the time that exists beyond our family and work.  It's origins lay in cycling and that is where it is currently focussed.  David has written two books, Racing Through the Dark and The Racer, as well as numerous articles and essays.  He was the principal consultant to Stephen Frears during the production of The Program, and helped Finlay Pretsell make feature documentary, Time Trial.  During the summer months he will mainly be found alongside Ned Boulting commentating on bike races for British television.

Mikkel B Rasmussen - Mikkel, one of the founding partners of ReD Associates, is a specialist at applying human science to business problems.  As the director of ReD Associates Europe, he works closely with the top management of some of Europe's most forward looking companies, including Adidas, Lego, and Novo Nordisk.  In his practice at ReD, Mikkel has pioneered new thinking on how to make social science methodology practical, creative and effective in business.  He is the co author of the book "The Moment of Clarity - How to Use Human Science to Solve Your Hardest Business Problems" published by Harvard Business Press in 2014 as well as numerous articles and essays.  Mikkel holds a Master in Economics from Maastricht University and Master of Applied Social Science from University of Roskilde.