This is a special edition of OFF BIKE, in the words of David:
What is Wheels For Heroes? I’ll try and explain from my perspective…
Bicycles have always represented fun to me. When I was a kid they gave me the freedom I needed. As I got older that freedom led to adventure, and as I got stronger the bicycle introduced me to speed, eventually it led me to racing. I’ve spent the majority of my life racing. I stopped in 2014.
In 2015 I went to a big lunch in London and I met Will Butler-Adams, the CEO of Brompton, he asked me, “You’re the Tour de France racer, right?” He told me he worked at Brompton, and I said, “You’re the folding bike guys, right?”
He had an idea: there were all these MAMILS out there whom looked down upon Brompton, because it was… well, it’s wasn’t a road bike, and it folded.
I was one of those people - it wasn’t until Will convinced me to borrow a Brompton for a few days that I got it. It was the first bicycle that was more than fun, it served a purpose, it’s designed to be utilitarian, to improve your life, to make things simpler, to make things better.
So back to Wheels For Heroes. Brompton wants to help our key workers, the people whom have such an important purpose right now, they’re going to supply bikes to help them get to their jobs, and they’re going to make a loss doing it, this isn’t a marketing exercise because I know Brompton so well, they’re an engineering company first, and if they do something it’s to solve a problem.
Please donate, or at least consider how you can help our key workers."
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