{"version":"1.1.0","chapters":[{"startTime":1.0,"title":"Intro"},{"startTime":618.0,"title":"Loyalty to the brand"},{"startTime":1206.0,"title":"The cold plunge is a mental game"},{"startTime":1847.0,"title":"Use the pain"},{"startTime":2439.0,"title":"The Big 5"},{"startTime":3118.0,"title":"The behavior of the boss trickles down to the employees"},{"startTime":3738.0,"title":"The boss takes care of the employees and the employees take care of the customers"},{"startTime":4316.0,"title":"The philosophy taken too far"}]}