The Culture Matters Podcast

Season 88, Episode 1050: 2025 NYE Lollapalooza Episode 3: Innovate: Turning Trades into a Movement

Jay Doran/ Mike Calhoun/ Robert Frehafer/ Gray Wilson/ Judd Burdon Season 88 Episode 1050

Episode 3 brings the NYE Lollapalooza deeper into the world of real assets, real operators, and real responsibility. Jay Doran is joined again by co-host Mike “Mike Drop” Calhoun, alongside Judd Burdon, Gray Wilson (Revolution Capital Group), and Robert Frehafer (Guardian Roofing) for a conversation that moves fast—but lands heavy.

Gray shares how Revolution Capital thinks differently about real estate: long-duration holding, durability, and intentional value investing in core Philadelphia—avoiding the short-term flips that look smart until the market turns.

Robert offers a powerful perspective from the trades—roofing and siding as both opportunity and responsibility—along with a personal story of faith, family, and transformation. The group zooms out to talk about how leaders in service industries can change lives when they stop treating workers like “labor” and start building people through culture, development, and long-term vision.

Then the conversation turns sharply into the future: AI in the trades, asset assessments at scale, and the idea of building a “performance partner” network—not just subcontractors, but teams trained, supported, scored, and elevated through systems, standards, and shared outcomes. Judd lays out pieces of a broader ecosystem: tech platforms, equipment, training, dealer networks, and integration across pavement and roofing through property data and AI-driven assessments.

A key moment: when asked to pick one word under pressure, Robert lands on it—Innovate. And that becomes the north star of the episode: innovation not as buzzword, but as stewardship—creating better outcomes for customers, better opportunities for workers, and better businesses built to last.

This is Episode 3 for the builder, the operator, the investor, and the leader who believes the trades can be more than a job. They can be a movement.

If you’re listening, share this episode and leave a review—because this series is built on one simple idea: the right people in proximity can change everything.