You have produced a collection of artworks and the time has come for you to start selling them to the public. How do you decide where to pitch your pricing? Too low and you may not cover your costs, or you may be seen as too cheap and therefore not worth even looking at! Too high and you just won't find people prepared to pay. Peter and Laura talk in this episode about how the pricing of your work needs to develop over time, how you can approach the initial pricing based on what your peers are doing and also how a consistent policy on pricing will help you to avoid awkward situations.