151: How To Run a Super Successful Giveaway So That You Get Noticed by Your Dream Clients!

Want to know how a simple giveaway helped me make $28,000 in wedding retainers in just 1 month? Then this week’s episode is for you! 

Contrary to what you might think, giveaways don’t make you look desperate or like you don’t have enough business. With just a bit of planning, giveaways can create huge leverage in your business.

In this week’s episode, I’m going to show you exactly what I did in my recent giveaway that helped me attract my dream client AND book out my calendar.

Here’s what you’ll discover in this week’s episode:

• Some common misconceptions about giveaways, busted
• The exact steps I took to get my giveaway up-and-running in a matter of hours
• My strategy for making the very first line of your caption jump out at the reader
• Why I specifically chose to target my giveaway to engaged couples (and why I recommend getting crystal-clear on who your giveaway is for)
• An easy way to multiply your post’s engagement so you can get more eyeballs on it 
• Why setting a hard expiry date on the free offer can save your butt (and what can happen if you don’t set one)
• Some boundaries and terms I recommend you put on your giveaway campaign (so you don’t regret it later)
• A breakdown–with hard data–of how my campaign performed 
• A powerful mindset shift to help you understand why there’s no such thing as sharing your post too many times
• My personal marketing mantra that’s super chill and doesn’t make me feel like I’m stuck on a hamster wheel 
• How to make entering the giveaway practically effortless for your audience
• A bonus tip at the end to help you deal with the not-so-fun technical aspects of running a giveaway

RESOURCES + LINKS:

Sara’s Giveaway IG post mentioned in the episode: https://www.instagram.com/p/C12lodVu6rk/