Terry Karges, Executive Director of the Petersen Automotive Museum shares with us the incredible new and exciting developments and exhibits at the Petersen Automotive Museum in Los Angeles. With its re-opening just days away, Terry and his team are busy making for an immersive customer experience at the museum. Don't miss this opportunity to watch Terry and I discuss the legacy that is the Petersen and the car collecting industry as a whole. Listen in as Terry shares the story of obtaining lead guitarist for Metallica, James Hetfield's car collection and the other awesome new exhibits like "Supercars, A Century of Spectacle and Speed".
As the Executive Director of the Petersen, Terry introduced vault tours, monthly cruise-ins, adult education programs, movie nights and specialty car events. He has helped to increase overall attendance, creating new events that engage the people of Los Angeles and the global automotive community. Throughout the pandemic, under Terry’s leadership, the Petersen has effectively launched digital Vault tours, educational virtual field trips, YouTube garage tours, and virtual global cars and coffee events to allow fans to connect with other car enthusiasts globally.
Before joining the Petersen, Terry was a senior manager in automotive OEM motorsports and theme park entertainment divisions, including Disneyland, Marine World and Sea World. His leadership background with automotive manufacturing firms includes Roush Performance, where he spent 17 years helping grow the company into the largest specialty high performance car brand in the world. There he also managed sales, advertising, new media, web development and vehicle packaging. Prior to Roush, Terry enjoyed ownership of Karges Sport where he emphasized motorsports marketing and ran his own race team.
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