Sue is the chief transformation officer at Mediacom, the UK's largest planning and buying agency. She joins host Stephen Willson to address the unique middle management challenges in the advertising industry. Here a strong collaborative culture pervades a matrix structure to meet customer needs amid changing tastes in emergent channels.
Sue is the chief transformation officer at Mediacom, the UK's largest planning and buying agency. She joins host Stephen Willson to address the unique middle management challenges in the advertising industry. Here a strong collaborative culture pervades a matrix structure to meet customer needs amid changing tastes in emergent channels.