The Middle
The Middle is a podcast series exploring the challenges of improving middle management since that is widely acknowledged as having the biggest impact on organisational performance. Each podcast will feature an interview with a prominent executive from a wide range of contexts including public, private and charitable sectors. The host is associate professor Stephen Willson from Birmingham City University Business School.
The Middle
Sue Unerman, Mediacom
Sue is the chief transformation officer at Mediacom, the UK's largest planning and buying agency. She joins host Stephen Willson to address the unique middle management challenges in the advertising industry. Here a strong collaborative culture pervades a matrix structure to meet customer needs amid changing tastes in emergent channels.