The New Abnormal
#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and speaker. My 1st book went to No1 in the business charts, whilst my 2nd was shortlisted for the 'Business Book of the Year' Awards. (The podcast partners with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020. Please note that it's currently on hold, as I literally don’t have the time to record any episodes at the moment, but it’ll return in late summer...
The New Abnormal
Stefan Rollnick 'Using behavioural science to fight misinformation'
Series Three
In this episode of The New Abnormal, I interview Stefan Rollnick, Head of The Misinformation Cell at Lynn, a consultancy who believe that when you inject behavioural science into communications, you can build campaigns that do what’s important: create the behaviours needed to positively change the world.
With a background in politics and campaigns, Stefan has provided strategic consultancy to the World Economic Forum, World Health Organisation, UK and Welsh Government, national health agencies, and more.
In our interview, we discuss a world where choices are everywhere, cognitive overload is at maximum, the stakes of our decisions are higher than ever, and it’s harder to trust what we see and hear.
Hence, audiences need the communications industry to do better. That's why the Misinformation Cell provides a unique service dedicated to helping clients with the growing threat of online hate and misinformation so they can cut through the noise, build resilience within their online communities and together, achieve positive societal change...