The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Katrina Dodd 'Knowledge is Power...Impactful Advertising...Asking Heretical Questions'
Series One
In this early episode of #TheNewAbnormal I interviewed Katrina Dodd, Editor at Large, Head of Trends and a writer at the mighty Contagious.
She's also a former consultant at Contagious Insider, and has worked on diverse projects for clients inc BBC Worldwide, Universal Music, Louis Vuitton and Diageo.
Katrina was also the launch editor of Contagious FEED, a bespoke intelligence service delivering targeted news and insights to a wide range of agency and brand clients.
In this interview, we discuss her views on authentic brand behaviour, conscious consumerism, the accusation of 'complicity' towards adland from Extinction Rebellion, and why asking 'Heretical Questions' is so important.