
The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. Discussing the viewpoints of my guests, who've including activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, has led to some fascinating conversations. Re: my bio, I'm a public speaker and futurist. I've written two books - my first went to No1 in the business charts, whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Amy Daroukakis 'Using signals and experiences to develop innovative concepts'
Series Three
In this episode of #TheNewAbnormal, I interview the cultural strategist Amy Daroukakis, who "inspires teams, keep brands culturally relevant and re-imagines products, communication and design".
She's worked across a wide range of sectors, including Retail (Target), Luxury (LVMH), Social (Facebook), Automotive (Hertz), Insurtech (Coya), FMCG (Danone), Hospitality (Park Hyatt), Tourism (NYC GO), Food and Beverage (AB InBev), Entertainment (HBO), Electronics (Bang & Olufsen), and Financial (Amex).
We discuss how she started by studying cultural anthropology c/o 'Semester at Sea' (visiting 10 countries in 100 days). She's now travelled to over sixty countries, lived in six and worked across six continents inc North America, the EMEA and APAC.
Amy explains her approach to 'travelling differently' while on research projects, why signals are more important than pathways, her viewpoints on 'where next'', building an innovative culture, and why getting out of your own filter-bubble is so important.