The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Florencia Lujani "The Four D's and Regenerative Capitalism"
Series Three
This episode of 'The New Abnormal' features Florencia Lujani, a Strategy Director based in London who specialises in brand & creative strategy.
She started her career a decade ago at TBWA Buenos Aires, where she learnt about 'Disruption Planning' before moving to the UK.
She's since worked at JWT London, We Are Social, and Ketchum PR, before joining Media Bounty, one of the leading ethical creative agencies in the country.
Florencia works with brands and the climate sector developing strategies that help shift the world to a sustainable economy. (She recently completed a Master’s Degree in Cultural Studies from Birkbeck, University of London, where she studied the intersection of culture, the economy, advertising, the climate crisis and consumer culture).
Florencia also publishes her Substack newsletter 'Cultural Patterns' where she writes about cultural phenomena, new forms of creativity, the climate crisis, emerging consumer behaviour and their impact on brand strategy.
She's written for WARC, The Drum, Contagious, The Guardian, Marketing Week and her thinking has been published in the UK, Spain, Germany, the US, and Latin America.
In this episode, we discuss a range of issues relating to her specialist knowledge, and in particular, some of her latest thinking regarding "if you don't have a climate plan, you don't have a business plan".