The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
James Hurman 'Pay attention to attention...and the case for creativity'
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Series Three
This reposted episode of #TheNewAbnormal podcast features James Hurman 'a creative person from Auckland, New Zealand'. He founded and continues to lead Previously Unavailable, an innovation studio that provides innovation and CX consulting and new product, brand and business design and development.
James is also a co-founder and director of Tracksuit, a SAAS business that provides brand tracking at a fraction of the normal cost and operates across New Zealand, Australia, the UK and US.
In addition, he's the author of 'The Case for Creativity' and 'Future Demand'. The first is about the data showing that when businesses are more creative, they’re more successful. The second is about why building your brand among tomorrow’s customers is the key to start-up success.
We talk about all of the above in this really interesting discussion - where James also discusses the furore at the Mi3-LinkedIn B2B Next conference in Sydney.
Where, as anyone even vaguely associated with adland knows, it kicked off in a big way re: Sharp apparently / supposedly skewering Binet and Field…