The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Andy Crysell 'Creating culturally charged commercial advantage'
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Series Three
In this episode of #TheNewAbnormal podcast, I interview Andy Crysell, Founder & CEO at Crowd DNA, the dynamic cultural insights and strategy consultancy who have offices in London, Amsterdam, New York, Singapore, Sydney, Stockholm and Los Angeles.
Formed in 2008, and operating across 70+ markets, they bring together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world's most exciting brands.
So, we talk about all of the above, along with a wide range of issues that interest him, starting with his first job, aged 16, which involved him walking around Soho delivering photos to ad agencies. His career has led to him being on the STRAT7 exec board, contributing to strategy in areas such as acquisitions and international expansion.
Oh, and along the way, he got to interview the likes of Frankie Knuckles, Public Enemy, Snoop Dog, the Beastie Boys, Cocteau Twins and Massive Attack...