The New Abnormal
#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and speaker. My 1st book went to No1 in the business charts, whilst my 2nd was shortlisted for the 'Business Book of the Year' Awards. (The podcast partners with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Luca Morena 'Generate: a major milestone in the evolution of trend forecasting'
Series Three
This episode of #TheNewAbnormal podcast features Luca Morena, Co-Founder, Chairman & CEO at Nextatlas.
They're a leader in the global market of digitally empowered marketing intelligence and trend anticipation services, who use unique AI focused early adopter detection to reveal evolving consumer behaviour and provide confident trend prediction for what you can’t see on the horizon, helping clients easily visualize emerging trends.
With a PhD in Philosophy from the University of Bologna, Luca's also been a Postdoc at the Laboratory of Ontology at the University of Turin. His main research interests are now in the philosophy of technology, algorithmic culture, and AI.
He explains how and why Nextatlas have long been at the forefront of the trend forecasting industry’s evolution as pioneers in AI-powered solutions, but also outlines their launch of 'Generate' the world’s first generative trend forecasting and consumer insights service, which is powered by large language models and the Nextatlas engine.
I really enjoyed listening to Luca's points of view as he outlined the dynamic activity undertaken by Nextatlas, trailblazers in the use of AI for predictive trend detection and monitoring, based on a commitment to bringing a scientific approach to a traditionally opinion-led industry. So, I hope you enjoy the podcast!