The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Luca Morena 'Generate: a major milestone in the evolution of trend forecasting'
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Series Three
This episode of #TheNewAbnormal podcast features Luca Morena, Co-Founder, Chairman & CEO at Nextatlas.
They're a leader in the global market of digitally empowered marketing intelligence and trend anticipation services, who use unique AI focused early adopter detection to reveal evolving consumer behaviour and provide confident trend prediction for what you can’t see on the horizon, helping clients easily visualize emerging trends.
With a PhD in Philosophy from the University of Bologna, Luca's also been a Postdoc at the Laboratory of Ontology at the University of Turin. His main research interests are now in the philosophy of technology, algorithmic culture, and AI.
He explains how and why Nextatlas have long been at the forefront of the trend forecasting industry’s evolution as pioneers in AI-powered solutions, but also outlines their launch of 'Generate' the world’s first generative trend forecasting and consumer insights service, which is powered by large language models and the Nextatlas engine.
I really enjoyed listening to Luca's points of view as he outlined the dynamic activity undertaken by Nextatlas, trailblazers in the use of AI for predictive trend detection and monitoring, based on a commitment to bringing a scientific approach to a traditionally opinion-led industry. So, I hope you enjoy the podcast!