The New Abnormal

#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and speaker. My 1st book went to No1 in the business charts, whilst my 2nd was shortlisted for the 'Business Book of the Year' Awards. (The podcast partners with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.

All Episodes

The New Abnormal

Falk Fuhrmann 'Investigative Anthropology, Cultural Empathy and Brand Strategy in China'

July 30, 2024 • Sean Pillot de Chenecey

Series Four

This episode of The New Abnormal podcast features Falk Fuhrmann, Executive Director at Shanghai HuiLue Business Consulting Co, and Visiting Professor teaching International Brand Communication & Innovation, Consumer Behaviour & Insights, at the China Academy of Art in Hangzhou.

He also is an award-winning creative strategist with more than 20 years of experience, who led the strategic planning department of TBWA when they opened their Berlin office. Later as head of strategy with DDB, he developed & championed the agency’s philosophy of creative business solutions. For nearly a decade, Falk led strategy development for P&G in CEMEA, APAC & Greater China.

So, we discuss all of the above in this fascinating discussion, which naturally takes in Daoism and Confucianism. Re: the former (and perhaps the latter) we had to struggle our way through some loud building activity in the background during some of this recording, so please channel your inner-harmony at those stages!