The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. Discussing the viewpoints of my guests, who've including activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, has led to some fascinating conversations. Re: my bio, I'm a public speaker and futurist. I've written two books - my first went to No1 in the business charts, whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Matt Boffey ‘Brands that move people, move the world’
Series Four
This episode of The New Abnormal podcast features Matt Boffey, Chief Strategy Officer at Design Bridge and Partners. He’s part of its Senior Leadership Team and Executive Committee, managing a business of nearly 300 people in London, where he leads a strategy team of ‘the brightest and best brand & design thinkers on the planet’!
We discuss a range of career highlights (so far) including how he authored transformational brand strategies for the likes of Adidas and Deliveroo, developed world-famous global creative campaigns for Nike, and originated the much-imitated ‘Good Food Deserves Lurpak’ campaign.
Elsewhere, Matt outlines the latest issues impacting the world of agencies, and how to encourage and enable a dynamic internal agency culture. He’s a really dynamic thinker, so I hope you enjoy listening to his viewpoints as much as I did.