The New Abnormal
#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and speaker. My 1st book went to No1 in the business charts, whilst my 2nd was shortlisted for the 'Business Book of the Year' Awards. (The podcast partners with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Chris Arning 'Semiotics: how to make the invisible...visible'
Series Four
In this episode of The New Abnormal, I interview Chris Arning, Founder of the boutique consultancy Creative Semiotics Ltd, co-founder of Semiofest, and course leader of 'How to do semiotics in seven weeks'.
He works with best-in-class virtual teams to analyse brands in order to make them more coherent and true to themselves, more distinctive within their category and sector, and more resonant and relevant within the prevailing (and ever changing) culture.
The outcome of his work is new pack designs, communication strategies, new systems for content creation and better equipped, more confident brand teams. He does that via semiotics: an evidence based technique rooted in academia via the premise that preference is driven by the intangible aspects of brands that activate associative thinking.
Chris has a stellar reputation in his field, and in this interview he gives a brief masterclass in his specialist subject(s). So...enjoy!