The New Abnormal
#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and speaker. My 1st book went to No1 in the business charts, whilst my 2nd was shortlisted for the 'Business Book of the Year' Awards. (The podcast partners with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
John Grant '...from Margaret Mead to Spiral Tribe to Greener Marketing'
Series One
In this early episode of the series, I talked with John Grant, who spent his early career at JWT and BMP-DDB, before becoming co-founder and Head of Strategy for the revolutionary St Luke's .
(As you'll hear, it narrowly missed being named after...well listen and find out).
John has since become a highly sought-after consultant, and somehow managed to write several excellent books along the way, inc 'The New Marketing Manifesto', 'The Green Marketing Manifesto', Co-opportunity', 'Made With', and 'Better'.
He has worked with an array of leading global brands, along with various departments of the UK and Swedish Governments.
He's also written a sequel to the #GreenMarketingManifesto titled #GreenerMarketing.
Therefore we talk about that, #TheGreatReset...and Spiral Tribe. As you do.