The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Emily Hare 'Hyper Localisation, Diversity and Adaption'
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Series One
In this episode of 'The New Abnormal' I interview Emily Hare, the Global Content Strategy Director of the Publicis Groupe. (Prior to this, she was Head of Content for Make Honey, before which she spent over a decade with Contagious Communications, where she was the Managing Editor.)
In our discussion, which is a reposted episode, she explains her views on a wide range of issues including behavioural influencers, how to develop an informed and educated brand voice, the vital foundation of brand trust, and examples of authentic & positive brand behaviour regarding C19.
In addition, we discuss the law of unintended consequences, the crucial issue of promoting diversity, economic reprioritisation re: #TheGreatReset, adaptive capacity re: the climate crisis, and the rise of hyper-localisation.