The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Matt Rivitz 'How to stop funding hate - and change the Internet'
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Series Two
In this reposted episode of #TheNewAbnormal I interviewed Matt Rivitz, founder of the activist community "Sleeping Giants".
(He's also a freelance copywriter - his past jobs inc being Creative Director of TBWA/Chiat/Day and Senior Copywriter at Goodby Silverstein & Partners).
After witnessing the public rise of racism and sexism in the media and social media in 2016, he started Sleeping Giants, a crowdsourced campaign dedicated to advertiser safety and responsibility in the digital age.
It now has an international network of Sleeping Giants chapters in numerous countries and territories including Australia, Canada, Brazil, and across the EU. In year three, Sleeping Giants is continuing its mission for brand safety and responsibility by working directly with advertisers to help them understand and navigate this complex and ever-changing media environment.
Therefore, Matt and I discuss his inspiration for setting up the Sleeping Giants community, and issues relating to social trust, brand transparency, corporate responsibility, misinformation and disinformation.
Oh - and the issue of 'moral neutrality' for brands and those working to promote them...