The New Abnormal
#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and speaker. My 1st book went to No1 in the business charts, whilst my 2nd was shortlisted for the 'Business Book of the Year' Awards. (The podcast partners with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020. Please note that it's currently on hold, as I literally don’t have the time to record any episodes at the moment, but it’ll return in late summer...
The New Abnormal
Harriet Posner 'Buying What You Stand For...Rewiring the Fashion Sector'
Series One
In this episode of #TheNewAbnormal, I interviewed the fashion educator, writer and consultant Harriet Posner. She's the BA Programme Director at Conde Nast College of Fashion Design.
Harriet has spent her working life designing, teaching, writing about and generally immersing herself in the world of fashion and design; and specialises in the sector's branding, marketing, promotion and communication.
She's also the author of 'Marketing Fashion: Strategy, Branding and Promotion' which is recognised as a core text for those studying fashion marketing and promotion, and which is published in four languages.
In this interview, we discuss macro and micro trends effecting the sector, along with the crucial impact of the pandemic. We therefore cover a wide range of issues, including the future for supply chains, pricing strategy, luxury branding, sustainability, ethics, activism, and experiential marketing.