The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Sarah Rabia 'Trend Forecasting and Brand Futures'
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Series Two
This episode of #TheNewAbnormal features Sarah Rabia, the Global Director of Cultural Strategy & Backslash Co-Founder at TBWA\Chiat\Day.
Based in Los Angeles she's an award-winning Content Marketer and Cultural Insight Expert, who was previously a Strategist at BBH London and Mother London; having been the Senior Trends Analyst at The Future Laboratory and a journalist at The Face, which she joined after studying journalism at the London College of Fashion / University of the Arts London.
In this podcast, she talks about how and why she co-founded Backslash re: blending cultural insights and trend data to help the agency make brands more relevant. In effect, to help them move at the speed of cultural issues.
So she describes her trend research, spotting patterns and stories 'at the edge' in order to develop forecasting reports.
We discuss her recent projects into issues such as work-life boundaries, the convenience economy, diversification, wealth warfare and innovation around wellbeing.
Finally, and along the way, Billie Eilish gets an appropriate shout-out.