The New Abnormal
The New Abnormal podcast (which has over 250,000 downloads) focuses on 'Now / Next / Why'. My guests have include a wide variety of experts based in locations from Los Angeles to Shanghai, Rio to Beirut, and Helsinki to Melbourne. Those guests have included activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists etc, and asking them to explain their views has led to some fascinating conversations. Re: my bio, I'm a futurist, public speaker, and author whose written two books - my first went to No1 in the business charts whilst my second was shortlisted for the 'Business Book of the Year' Awards. (I'll be writing a third as soon as time allows.) So, I hope you enjoy listening to the series - which was set up during the early days of Covid and is therefore divided into a series per year. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
David Nottoli 'Creative Thinking, Problem Solving, Value Creation'
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Series Two
In this episode of #TheNewAbnormal, I interview David Nottoli. He's an award-winning brand and communications strategist re: some of the world's top advertisers inc Hershey, Nike, Levi's, Coca Cola, Samsung, Best Buy, and Bank of America.
Dave's built a track record of re-energizing big brands, helping small brands get noticed, and finding new ways into the consumers heart.
Along the way, he was the Director of Brand/Comms Strategy at 22squared, Group Planning Director at CP+B, SVP Account Planning at Digitas, a Brand Strategist at the Open Intelligence Agency, and a Strategic Planner at agencies inc BBH, kirshenbaum bond + partners, Lowe, and Wieden + Kennedy.
(Which makes him one of the very few to have worked for both John Hegarty and Dan Wieden).
In this episode, we discuss a wide range of topics inc numerous brand issues/problems that he's encountered along the way, how he views contemporary socio/political realities impacting brands, and the type of strategic thinking that the successful businesses of tomorrow should consider...