The New Abnormal
#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and speaker. My 1st book went to No1 in the business charts, whilst my 2nd was shortlisted for the 'Business Book of the Year' Awards. (The podcast partners with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020.
The New Abnormal
Chris Sanderson 'The New Extraordinary: making better futures happen for global businesses'
Series Two
In this episode of #TheNewAbnormal, I interviewed Chris Sanderson, co-founder of The Future Laboratory, one of the world's most renowned futures consultancies.
Via their unique blend of trend forecasting, consumer insights, foresight, brand strategy and innovation, they inspire and future-proof organisations. Clients include Louis Vuitton, Google, L'Oreal, Facebook, Diageo, Spotify, Unilever and Nissan.
Chris discusses the practicalities of running a forecasting business, and a range of issues that the Future Lab have identified as of being of direct importance on a social/cultural/business level, as they relate to brand futures and brand strategy.
So we talk about trends such as the 'Pleasure Revolution', 'Cultural Triangulation', the 'Transformation Economy' along with his viewpoints on the focus that this series has taken around 'Hope, Community & Resilience'.
And, of course, Chris acknowledges the ever-present influence of the mighty William Gibson. The Future Laboratory have built a reputation for being incredibly dynamic, and this episode reflects on their success.