The New Abnormal
#TheNewAbnormal podcast (which has over 250,000 downloads) focuses on understanding today and anticipating the future. Discussing these subjects via the viewpoints of my guests has led to some fascinating conversations with activists, creatives, writers, philosophers, strategists, psychologists, lecturers, futurists, etc. Re: my bio, I'm a strategist, author and speaker. My 1st book went to No1 in the business charts, whilst my 2nd was shortlisted for the 'Business Book of the Year' Awards. (The podcast partners with The Copenhagen Institute for Futures Studies, a global leader in applying futures studies to solve strategic challenges, helping clients to be #FuturesReady.) So, we hope you enjoy listening to the series - which was set up during the early days of Covid, and is divided into Series One [2020-21] Two [2022] Three [2023] Four [2024] and Five [2025]. All rights reserved. #TheNewAbnormal podcast series © Sean Pillot de Chenecey 2020. Please note that it's currently on hold, as I literally don’t have the time to record any episodes at the moment, but it’ll return in late summer...
The New Abnormal
Amy Daroukakis 'Using signals and experiences to develop innovative concepts'
Series Three
In this episode of #TheNewAbnormal, I interview the cultural strategist Amy Daroukakis, who "inspires teams, keep brands culturally relevant and re-imagines products, communication and design".
She's worked across a wide range of sectors, including Retail (Target), Luxury (LVMH), Social (Facebook), Automotive (Hertz), Insurtech (Coya), FMCG (Danone), Hospitality (Park Hyatt), Tourism (NYC GO), Food and Beverage (AB InBev), Entertainment (HBO), Electronics (Bang & Olufsen), and Financial (Amex).
We discuss how she started by studying cultural anthropology c/o 'Semester at Sea' (visiting 10 countries in 100 days). She's now travelled to over sixty countries, lived in six and worked across six continents inc North America, the EMEA and APAC.
Amy explains her approach to 'travelling differently' while on research projects, why signals are more important than pathways, her viewpoints on 'where next'', building an innovative culture, and why getting out of your own filter-bubble is so important.