Social Media Trailblazer Mario Moreno Sears on Marketing, Content Creation & Leaving Corporate

After spending 12 years inside the in-house social media marketing world, Mario Moreno Sears knew it was time to mix things up. Armed with his experience working with Guess?, Forever 21, L’Oréal Paris and H&M, Mario was ready to start his entrepreneurial journey. He has since started a D2C brand, We Spill the Tea, launched his own social media agency, Moonrise Social Club, and has gathered more than 160k followers across TikTok and Instagram. His passion for the ever-changing social media landscape has kept him hungry, passionate and teachable. In this episode, we sit down with Mario to discuss what led him down this path and where he sees himself going in the future. Mario shares advice for overcoming imposter syndrome, sharing what you know and making sure you’re doing what you love. A true pioneer of the social media industry, this episode shows the power a career in social media can have. 

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Show Notes:

1. Introducing today’s guests, Mario Moreno Sears. Social media guru, entrepreneur and educator. 
2. Where did Mario get his start in marketing? 
3. How Mario got Guess? onto social media. 
4. Mario’s moves from Guess, to Forever21 and L’Oréal Paris. 
5. Navigating the ever changing social media landscape as a marketer.
6. Balancing instinct and research when working in social media. 
7. How Mario’s passion for inclusivity, diversity and inclusion has affected his roles. 
8. How Mario got started on TikTok and what helped him grow. 
9. Figuring out your sweet spot with content. 
10. Does Mario think creators should niche down?
11. Tips for marketers who want to grow their personal brand.
12. What led Mario to the entrepreneurial path he is on now?
13. What has it been like moving from in-house marketing to operating in the agency space?
14. How Mario is unlearning traditional corporate strategies.
15. How to get your D2C brand noticed. Tips for new brands entering the space. 
16. Where did Mario get the inspiration for his Marketing Foundations course?
17. How Mario is working to overcome imposter syndrome.
18. Who’s Mario seeing making waves and why? 
19. Where to connect with Mario.

Discussed in this episode:

1. Mario on TikTok: @followmario
2. Mario on Instagram: @followmario
3. We Spill the Tea: https://wespillthetea.com/ 
4. Moonrise Social Club: https://moonrisesocialclub.com/ 
5. Marketing Foundations Course: https://moonrisesocialclub.com/products/marketing-foundations-e-learning-masterclass 
6. Glennda Baker on TikTok: @glenndabaker

Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.