Big Things Podcast
A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing.
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Big Things Podcast
Why Are We Crying Over An Ugly Fish? (E19)
It’s been a busy week on and offline: From Gen Z collectively losing it over the death of an angler fish, to landline phones making a comeback, we’re not sure if we’re okay. In this episode we also dive into Canada’s huge win at the 4 Nations Face-Off, IKEA’s creative social media campaign, and key moments from the SAG awards.
More from us:
- Mitzi Payne @mmmitzi
- Mike Payne @mmmiiike
Timestamps:
- 01:00 – The 4 Nations Face-Off and Canada’s big win.
- 07:00 – Mike was right about this year’s Super Bowl ads. Also, why were there so many celebrities in random ads?
- 11:40 – Thing 1: Gen Z is losing it over the lone angler fish that swam up to the surface of the ocean.
- 18:45 – Thing 2: Landline phones are back and kids are loving it.
- 25:25 – Thing 3: IKEA is sliding into the DMs. U Up?
- 31:00 – Some key moments from the SAG awards.
Show notes:
- The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Wow, rolling on everything, we're here again. I know you ready, I think so Get into some big things. Let's freaking do it All right. Welcome to Big Things. I'm Mitzi. This is Mike.
Speaker 2:And this is our show where we talk about all the things we're watching in marketing, social media, pop culture and sports and we cover the signals that we're seeing that could influence the future of digital marketing.
Speaker 1:Today we're going to be talking about three big things. The first one is we're going to take a moment for our angler fish Angler.
Speaker 2:Angler.
Speaker 1:Angler.
Speaker 2:It's actually a humpback angler fish.
Speaker 1:Yes, our friend angler fish, and also we're going to talk about landlines. They're making a comeback and here's we Think we Know why. And Ikea slid into DMs after hours and we'll talk about their campaign.
Speaker 2:Very interesting. First, before we get into anything, we got to talk about Canada versus USA, and I'm not talking about the 51st state Talking about hockey baby.
Speaker 1:Yeah, I have never been so invested in a hockey game.
Speaker 2:Yeah.
Speaker 1:I was like, if we lose, like we might get invaded, Like I felt like our independence as a country was on the line and I was very happy that we won.
Speaker 2:Yes, hockey is just intense like very few other sports. I don't really watch it during the regular season of the NHL, but I've mentioned to you a couple of times that I feel like NHL playoffs are like some of the best playoffs out there, and I think it's because it's like so grueling, so intense. But it could change at the drop of a puck, for lack of better words like any moment things could change, and that's how this game felt the whole time.
Speaker 2:We we went up one goal first, felt like we had some momentum, but then they scored two. We were down, we were down for most of the game, finally tied it up in the third and then, of course, it had to go to overtime yeah, I'm pretty sure. I think it was 2010 when we us last played canada and can won In the Olympics. Yeah, I think it was the Olympics and it was 2-2 and it went to overtime and Canada won. So it's like a repeat.
Speaker 1:I remember watching that game because it was the Olympics were in Vancouver and I lived in Vancouver and there was all these like outdoor viewings of like the hockey games and I went to one like one of the biggest ones, because it was like canada versus us for gold medal and it was like this huge, like space. It was kind of downtown. They like closed all these streets and they had this like huge, huge, huge screen and there's like thousands of people there and it was so fun. It was such a good vibe. Everyone was like raiding the streets in a good way. I know we've done it in a bad way, but they were in a good way in Vancouver and it was such a good vibe.
Speaker 1:This is not the exact same viewing experience for me at least but it was really fun. I was really happy to see it and I can see why people get really into hockey, because I feel like you really have to pay attention like the puck is so small on the ice like I kept losing it. I was like I might need like special glasses to watch this game or something, because it's hard to keep track of.
Speaker 2:Yeah you gotta really zone in.
Speaker 1:I can see why it's kind of meditative you just focus on one thing yeah, for sure, clear your mind and just find the puck literally that's all I was trying to do. It goes so fast. But yeah, it was. It was fun to watch the game.
Speaker 2:It was also really stressful yeah, it was fun to watch, especially because, as an Oilers fan, mcdavid got the the game winner, which was redemptive because he seemed like fairly non-existent for the whole game up until that point, but also as an Oilers fan, I have to say it it just showed me the value of having a great goalie because, that's like the Oilers made it to game seven of the Stanley Cup finals last year.
Speaker 2:They lost, but a big part of our struggle to to like get it all the way it has been goaltending but it's so hard because goaltending is such a thankless like role and is so critical.
Speaker 1:It's like it's like kickers in the NFL like they're they have one job and if they they can do it right a hundred times and that's what's expected, but they do it wrong once and everyone comes for them like. I feel like goalies are the same way.
Speaker 2:They're like stopping that puck, like constantly, and then if they let it in once, it like sucks well, if they let it in once, that's one thing, but if they let in five goals in the playoffs in a game you know like, that's not the kind of performance you're looking for.
Speaker 1:They probably saved like 20, you know?
Speaker 2:Yeah, for sure.
Speaker 1:So it's a tough job. I always feel so bad for the goalies.
Speaker 2:Yeah, but I don't know.
Speaker 1:I feel like Oilers fans have been patient with our goaltender and now it's time to to upgrade if we're really serious about getting that cup. Yeah, I'm new to nf, to nhl, but one thing I did appreciate during the um like the series four nation series, I think is they during the game. It might have been during like one of the breaks or something, but they interviewed mcdavid's wife and I only recognized her because of they like I don't even know who she is, but she and they were like in the side of like the ice rink, like right before the boards, and she looked very focused and kind of like half paying attention the interview and I could see what they were trying to do. They were trying to like do something with the wags, so I appreciated that yeah, like get her on the screen a little bit.
Speaker 2:She was on ad like open door with Connor when they toured their mansion in Edmonton yeah, yeah maybe that's why you recognized her yeah, it was, it was cool, it was cool well, we don't have to go through the process of you picking a team, because you're just grandfathered in to be an Oilers fan yeah, I think I'll have. I have no choice yeah, but to do that which is fine. It's in my family and it's in your family. Gotta carry the torch.
Speaker 1:It's in my family so deeply because it was one of my parents' first Canadian experiences ever.
Speaker 2:Yes.
Speaker 1:So they immigrated to Canada the same year I was born. I was born like four months later, and that was the year that they won the Stanley cup with Wayne Gretzky.
Speaker 2:I didn't realize that.
Speaker 1:Yeah, and so there was a parade and my parents were like let's go to this parade and it was like hockey was like the first kind of like experience my parents had about Canada and of course it was a positive one. And then they won another Stanley Cup around the same time. So I feel like Oilers specifically, and hockey is a big part of my parents Canadian cultural experience. So it feels I feel I'm cool with like keeping that I'm not interested in shopping around other teams. That might be the only allegiance I have to any sport, to any team.
Speaker 2:Wow in hockey, let's go. We need to go to a playoff game this year.
Speaker 1:Oh sure.
Speaker 2:Let's get it Okay. Um, before we move on from sports, I have to do a little victory lap. Um, because last episode I talked a little bit about, um, how I felt like this year ad performance would likely be down. Thank you to Morgan for pointing out this article where finally we have some data, because I didn't have that last week. I was just kind of speculating, but it was true. Um, it was a bad game for ads and I have some, if I can decipher my bullet points here. Um, yeah, so I had kind of assumed, since it was a combination of two less likable teams. In my opinion, uh, it was a blowout and there was also a less entertaining halftime show, although it was a good show and kendrick lamar is a great artist, just to put it out there, to everybody.
Speaker 2:It was less entertaining than what we're used to seeing, um, but I would say it's not just the superbowl's fault, I think, especially given that, uh, this year was a was still a record breaking viewership year for broadcast. I also had mentioned and I hold to this, especially after some of the data I've seen that it felt like there was just way too many celebrities, just for the heck of it in these commercials and they didn't necessarily add value in a lot of them and it was just kind of confusing Like Catherine O'Hara and Willem Dafoe were in the Michelob Ultra commercial.
Speaker 2:I feel like that's just such a weird match, like they would never drink Michelob Ultra.
Speaker 1:So why are they?
Speaker 2:in this commercial.
Speaker 1:Totally, although I like both of them yeah.
Speaker 2:All that to say. Average unaided awareness, which is when people can name a brand or commercial without being given a list, was down from 10% last year to 8.5% this year, which sounds like a small change. But when you're talking about the average overall, all impressions, all commercials across the Super Bowl, that's a big swing. And one of the bigger shifts was specifically with Duncan, who was at 22% last year. You know they had the commercial with Ben Affleck and Tom Brady, and was it Matt Damon?
Speaker 1:I think so. Yeah, it was fun.
Speaker 2:I think we talked about it last year on tea for lunch, but um, they were down from 20%, 22% last year to 9.5% this year.
Speaker 1:So that was a big swing last year to 9.5% this year.
Speaker 2:So that was a big swing, duncan. Another data point aside from unaided awareness, it's called proper attribution, which is when people can recall a brand by being told the premise of the commercial or the celebrity endorser. That was down even more significantly, where it was 44% last year and this year it was 22%. So I feel like that really makes my point about how, like the celebrities were just there for the for the sake of being there and didn't actually add value or recall to the commercials.
Speaker 1:Interesting.
Speaker 2:That's all I have to say about that.
Speaker 1:Yeah, duncan, that's surprising Cause I actually like what they do during their Superbowl commercials, but it's true, like I don't even remember, I didn't. I don't even know if I watched this year, cause like it wasn't viral. Um, they should have had Sabrina Carpenter and Ben Affleck, of course, cause Sabrina just had to collab with them. They had like an espresso drink of some sort. It was like short and sweet, which is the title of her album. So I would have loved to see something like that.
Speaker 2:But yeah, the and, it's to be fair, it's not always a reflection of the commercial itself. Like um, I don't have it in front of me, but I know a couple of the ones that did well this year were specifically in the first half of the Super Bowl, and like half a dozen of the ones that significantly regressed which I think included Duncan were in the second half of the Super Bowl.
Speaker 1:Yeah, which is such a gamble because, like it's, either the NFL is going to rig the game to make sure it's a good game, well, truly, in order to make the most of like these advertisers, like this is a big business they're paying what? $8 million per 30 seconds Right.
Speaker 1:So like it's so random, it's such a toss up. Either they have to rig the game to have that second half of advertisers like get a bang for their buck, or they just kind of let the chips fall where they may and then sometimes that means that, like, advertisers don't get as much for what they paid for.
Speaker 2:It is a big gamble, Like even last year to this year. Last year the game went to overtime and the. Chiefs won by three. Yeah, and then no one was turning it off so like everyone was on the edge of their seats right till the end and it had a better halftime show in terms of like mass appeal entertainment.
Speaker 2:Yes, um, and then this year the game was decided in the first half. There was some points scored in the second half, but it was over. So everyone, I think, was just kind of like their attention was diverted from the screen. It was more about what was going on with their friends and stuff like that Interesting.
Speaker 1:Well, hopefully next year will be a better one for all the real football fans.
Speaker 2:Let us pray. Do you want to get into thing one San?
Speaker 1:Francisco. Okay, yeah, let's talk about thing one. So Gen Z is losing it over the lone angler fish. That's a top word for me to read is losing it over the lone anglerfish?
Speaker 2:That's a tough word for me to read. It's also known as a sea devil, if that's easier for you to say Sea devil, fish yeah.
Speaker 1:So usually found. 6,500 feet under sea, a rare black sea devil was filmed by marine researchers swimming towards the water's surface. A shark conservation NGO called the black razor tooth creature, a legendary fish that few will ever have the privilege of observing alive. Tragically, the fish died just hours after being spotted, making its final swim all more poetic. This scientific discovery has since spread across social media and sparked an emotional outpouring that I've never seen before.
Speaker 1:Well, like, okay, I'm going to read some of the TikToks and comments. Like, some TikTokers are speculating as to why the fish was so far from home. Was she sick? Was she scared? Was it a bet? Or was she just lonely, like most of us and have nothing left to lose? Was it grief? And it's the bravest thing I've ever seen? Okay, so I did a poll at the office because this is not my type of content. Like I am not an empath towards animals, although I do have some exceptions. Like I'm not I'm not like a savage. Like I do feel something when I see like a dog being adopted or those videos where, through love and care, it's like brought back to life. Like that stuff really gets me.
Speaker 2:But you hate frogs. You literally cannot with monkeys.
Speaker 1:No, and this is not for me, the angler sea devil fish. That is not my cup of tea, but I did a poll at the office and some people really did have an emotional connection with this fish. I wanted to read some of the comments that I saw on some of the TikToks because it's interesting. One person said I have spent my whole life carrying a light. No one could follow, so for my final day I chose to chase one I never made. So people are like, really I could cry what?
Speaker 1:so they're like. These are comments that they like are saying on behalf of this.
Speaker 2:Yeah, it's like caption the video. Yes, exactly.
Speaker 1:So, born in the darkness, died in the light. What if she was lonely and swam to the lake thinking it was another angler fish?
Speaker 2:No.
Speaker 1:Did you swim up here to die? No, I swam up here to live. Come on, I want a Pixar of her now, and this last one really got me. I'm so proud of her. We're not okay. We are not emotionally well.
Speaker 2:I'm just trying to unpack why this is a a like pop culture moment.
Speaker 1:You know like why, yeah, you're trying to psychoanalyze it well, I just, yeah, I'm curious like what does it say about?
Speaker 2:I think it's partly because it's funny yeah but also partly, maybe, because the fish is like quite ugly yeah and it's like ugly in almost a cute way well, like people are there.
Speaker 1:I've seen some videos like rarely are these like reactions happening to a video of the actual fish. It's like people are illustrating the fish and like making little characters of the fish and like in those ones. It's cute.
Speaker 1:It has like a little light, like yeah, like I would expect the marine biologist community to be losing their mind over this but, it's just funny that it's like a tiktok viral sensation yeah, I wonder if it's like cathartic for some of us like we can't need a distraction relate to this fish. Right, like, really it's last. Like we're ugly, we're most comfortable in the dark coming out of winter spring is exposing everything.
Speaker 2:Yeah, actually I need to be honest and I feel like this for me, aside from like the cute, like fun shared moment that we're all having, I feel like this is the beginning of a scary movie, you know, like in what way like this tiktok?
Speaker 2:no like this angler fish being spotted outside of its natural habitat like you know when there's like apocalyptic movies and it's like something happens and everyone perceives it a certain way and it's like cute or endearing or exciting. Or you see this like strange animal on a dark path and you're like, oh wow, it's lost and you go up to it and it kills you, you like that kind of vibe.
Speaker 2:I feel like it's kind of ominous like that, where, oh, this is a one-off right now and we're all like, oh, it's so cute and it died and we're sad, but then what's going to happen next? Like three days from now, is there going to be this like gigantic eel that's only ever seen in the dark, and now it's out there and it actually like squished a boat Right. And then next we're going to see some like gigantic crocodile or some like weird small like sea monkey.
Speaker 1:That's just gonna like cause mass confusion, you know? And what does that ladder up to like? Are the, the creatures of the deep sea, coming to the surface because of something more sinister happening underneath?
Speaker 2:yeah, it's like the glaciers are melting and like climate change caused godzilla to reawaken, and now we're dead.
Speaker 1:I could see it.
Speaker 2:I mean I'm worried.
Speaker 1:I mean, I hope that's not the case. I hope it ends at this like ugly ass. Just a one off, just a heart heartfelt moment across the universe, yeah no, this fish is so ugly, I do not get it, I don't see how we saw one of these in Finding Nemo, did we not? Yes, there is one in finding Nemo, Cool, Um, but yeah, I just this is. I don't understand this and I feel for our generation of people who are like having emotional reactions to this.
Speaker 2:Yeah.
Speaker 1:But you know, to each their own. Some people like to go on wellness retreats in the jungle and some people need to cry over ugly angular fish and that in the jungle, and some people need to cry over ugly angular fish, and that's the way life goes. Yeah, let the chips fall for the safety of our beds.
Speaker 2:We can see it through our phones, through our small screens yeah yeah, so that was a moment.
Speaker 1:We're not okay hopefully it doesn't escalate from there.
Speaker 2:I thought it was like kind of cool looking. It was pretty crazy that it was alive. I just kind of want to know the backstory, like was it running from a predator? Was it just like kind of cool looking? It was pretty crazy that it was alive. I just kind of want to know the backstory, like, was it running from a predator? Was it just like oh, this water is kind of warm, do you have?
Speaker 1:empathy for the fish, mm-hmm, okay.
Speaker 2:In this like isolated experience or this isolated moment, I have empathy.
Speaker 1:Right. One thing that sucks, now that I've engaged with all this content for research purposes, is my algorithm you're in the national geo algorithm yes, I have so much fish content specifically, and I have whale content like the big, like orcas doing their thing, which is a whole other tangent that we could take here yeah, just make sure you stay on the national geographic side and like stay away from the nature is metal side, because that's going to mess you up. Nature is metal.
Speaker 2:Yeah.
Speaker 1:Oh, like eating each other.
Speaker 2:Yeah, yeah, yeah, for sure that kind of stuff.
Speaker 1:Well.
Speaker 2:Thing two.
Speaker 1:Let's do it.
Speaker 2:I was excited to talk about this one. Landline phones are back. They are so back, they are so back some parents are bringing back the home phone to avoid the pitfalls of smartphones while still providing an avenue for their kids to connect with friends, turns out things that many of us hated about landlines kids actually love. They're delighted with the surprise of not knowing who's calling, which is like my stress, like I don't answer any calls that I don't recognize the number from. Same remember when we had landlines.
Speaker 2:And then like there's this massive leap in technology where finally we had call display and we could see who was calling and we could actually like save numbers in the phone that was crazy.
Speaker 1:Or if, like a boy was calling you and they had to ask your parent to talk to you and then they're like who's this person? You can see like their last name. You're running to like answer it before your dad is like who are you?
Speaker 2:I didn't have that experience, but it sounds crazy. Um, yeah, so the kids are delighted with the surprise of not knowing who's calling. They like learning how to answer it or how to call and ask if their friend can speak. Um, they think it's such an this is a quote. They think it's such a novelty factor, which to me is hilarious, says haycock, who's a mom in this article talking about why she got a landline and who remembers her home phone as a teenager and chatting about nothing until mom kicked, kicked them off. This also speaks to something we talked about actually on the show a number of episodes ago last year, when the us surgeon, general um, called for tobacco style warnings on social media and for kids to have more phone-free time. Research continues to show connecting poor mental health and physical health to children with smartphones and social media accounts. There's a stat as well that said young people who spend more than three hours a day on social media double their risk of depression and anxiety symptoms.
Speaker 1:Yeah, like this is being well-researched, like right now, like there's all these like studies out. There's also this book out that was called the anxiety generation, talking about society or technology's impact on you specifically and the rise of like rates of depression, suicide, self harm, so many things, and it's due to technology and social media. So like there's this whole movement of parents who are committing as a group or communities that they will not allow their kids to have phones until after puberty. I think you and I have agreed that we want to do something of that sort. So I am loving this. Like I think a home landline would be so clutch because one we could also just phone home and like check in with one of us if we're like we're with the kids, and like a kid could answer the phone instead of like having to text. Like I'm so bad at texting when you need me.
Speaker 2:Yeah, I think it's also kind of sweet as a parent that you can like pick it up and listen in if you need to like if you're not sure who your kid's talking to, or if you're like, want to give them a five minute warning, you just pick up the phone and be like yo.
Speaker 1:Five more minutes yo, um, but yeah, and I also like knowing like who my kids are talking to. Like it's like every, it's like out in the open, like your landline's ringing so and so is on the phone, like I love it yeah, I think our daughter especially would enjoy this, because she's kind of at the age now where she enjoys talking to people.
Speaker 2:You know, when they're toddlers they don't really know what to do on the phone. They're like just listening and not talking.
Speaker 1:Yeah.
Speaker 2:But they get to an age where it's just like fun to connect, whether it's with your grandparents or your cousin or your friend from kindergarten, whatever it might be.
Speaker 1:Yeah, so yeah, I'm into it. Over the holidays our daughter was like FaceTiming with her friend and they like didn't even talk, they just like stared at each other.
Speaker 2:They just like existed yeah Parallel play, I guess no, but. But parallel play means something else, when you're doing an activity, I get it, yeah, yeah.
Speaker 1:I feel like you need to like look up the definition to it no, I understand yeah, but they just like existed on the, the like on my phone, on FaceTime, just not saying anything to each other. So I kept being like, hey, why don't you ask her, like what she got for Christmas, like do something or like give her a tour of your room, or yeah like using my phone, so I love the idea of like not having one of our phones being used too for them to connect, and then her like learning phone numbers.
Speaker 1:That's probably a good life skill yeah, I real. We realized recently that she has your number memorized, which is yeah, and I've never taught it to her, so I was really, really impressed.
Speaker 2:Yeah, she just heard you repeat it before.
Speaker 1:Yeah, but I feel like we've also seen like back to some of our signals. Like dumb phones are on the rise, like which are those? Like phones that don't have access to the Internet, pagers are back, magazines, cassette tapes, like all this. Like old technology is coming back and I feel like it's like sure, sure, parents who are choosing it for their kids, but I think also just like younger generations just want, like these, the ability to connect with other people without having access to the internet yeah, and even like we talked about last week, like people are just kind of starting to have this inverse reaction towards being chronically online, like we want to be able to be connected to each other without being connected to everything yeah, and one thing we talked about last week, too, is how like being too online is seen as like low status.
Speaker 1:so that's interesting. Maybe like like added layer to all of this too, like people are trying, are starting to reject some of the like being online so much Love it, yeah.
Speaker 2:Well, let's call our friends and create a landline community.
Speaker 1:I'm so, you know I'm so down.
Speaker 2:Yeah, I know, I feel like we've already started talking to some of our friends about like yeah what age are we going to agree to give our friend, our kids phones at, you know?
Speaker 1:just for some context, if you don't have kids, like the studies that are showing like successfully avoiding technology and smartphones for kids is much easier if they are not the only ones who don't have a phone in their friend group. So the move as parents is to like collectively agree with, like your friends and community, that you're not going to do the phone smartphone thing until a certain age or social media phone smartphone thing until a certain age or social media. And so I've been like rallying our friends and like asking people and our friends our kids are a little too old for this, like they have a ways to go, but it's nice to know, like where people at in terms of their philosophy around phones and things like that so get ahead of it yeah, I, I be.
Speaker 1:I wonder how much it is to add like a landline and where would we put it?
Speaker 2:It's not expensive.
Speaker 1:Cool, yeah, yeah, I'm excited. Okay, last big thing, let's talk about Ikea. Ikea slid into people's DMs with you up just after Valentine's Day. Just after valent, I know, just after valentine's day, ikea began sliding into people's dms between 10 pm and 5 am with a cheeky text u like letter u up question mark how do you spell up?
Speaker 1:some of those who responded received a free ikea mattress. Until february 23rd, the retailer is running a promotion with 15 off mattresses and sleep products for members of its loyalty program, IKEA Family. Created by the agency Rethink, the campaign took a fresh take on direct marketing by targeting audiences at a time where they might be struggling to sleep and scrolling on their phones. That's one way to say it. In recent years, IKEA has faced increased competition from direct-to-consumer mattress retailers like Emma and Simba. He has faced increased competition from direct-to-consumer mattress retailers like Emma and Simba, so it's late night stunt took a unique angle at a conquest campaign and answered the question how could we reach Canadians to build awareness and consideration at a time when they might be lying awake with a bad mattress? I love this.
Speaker 2:Me too. I'm here for it. I'm here for it too. I think it's cool too, because, like a lot of advertisers, especially in like digital advertising, will even start to like add settings to their ad campaigns where they're not serving during the hours, like right between 10 pm to 5 am. So it's it's this kind of like reverse approach, where you're obviously not reaching as many people, but the type of people you're reaching are exactly the ones you want that could take an action right. So this campaign, it's less competition.
Speaker 1:Yeah, and it's also like I do like they're giving away free mattresses. I feel like dms are a sacred space for me, like the last thing I want is a brand jumping in there trying to sell me something. But as far as I've seen, ikea is just jumping in there and giving away free mattresses.
Speaker 2:So for that. They're not giving them away to everyone.
Speaker 1:But they gave over like 500 mattresses away.
Speaker 2:Yeah, for sure.
Speaker 1:Which is amazing.
Speaker 2:Yeah, yeah, I love it. I agree with text specifically. You got to make it valuable, yeah, and obviously the people that they reach out to have opted in to text from Ikea, but it's fun.
Speaker 1:It's reached out to have opted in to text from ikea, but it's fun.
Speaker 2:It's fun to get it in an unexpected way, was it text or was it into like instagram, dm. I thought it was sms.
Speaker 1:Oh, like it was a u-up text, like, oh, you know, u-up, yeah, but ikea was sliding right, right, right, right, yeah, and I think it's playful, like if they weren't giving away free stuff. I wouldn't't like this, so I'm into it. I can't see. I can't see me replying to this text, so I probably wouldn't have gotten a free mattress, would you?
Speaker 2:No, we would have both been on like sleep focus on our phones already. So even if it came through, we wouldn't have got the notification.
Speaker 1:Oh yeah, 10 pm, 5 am, I'm out. Have you seen those memes where it's like just call me anytime if you need me, but like me at any time it's like do not disturb. Like all notifications off. Like airplane mode on.
Speaker 2:Yeah, I'm in an extreme right now of like using the different focuses on iPhone, but also just mostly being on. Do not disturb, yeah, I've never used, I'll see it when I see it.
Speaker 1:Yeah, totally. I haven't done the different like set up the different focuses, but I think it would be nice to do it at some point. Yeah, I don't really know how to.
Speaker 2:Yeah, it's just in your settings.
Speaker 1:I feel like I'm getting to the place where I need a genius bar Apple like education class Really.
Speaker 2:That's a serious threshold to cross. It is getting like you're one of those people that's going to the Apple store to get like a one-on-one course on how to set up your iPhone.
Speaker 1:No, I feel like last time I was there I was like oh interesting. Like I feel like there's little like cheat codes, like I need the. I don't need the one-on-one, I need like the three-on-one, I need the. Like I need the fourth year graduate level class because, like sometimes I'm like I don't know how to find these things and then sometimes there's people on TikTok that do this stuff.
Speaker 1:It's like all the hacks you need for your iPhone and stuff like that sometimes I'll see someone do something on their phone and I'm like I didn't know you could do that. Like you could change the level of, like your flashlight.
Speaker 2:You want to show the class.
Speaker 1:No, I didn't know you could change the brightness to your flashlight, and I was so shook to learn that. Am I the only one?
Speaker 2:You're really like dangerously close to like geriatric technology user.
Speaker 1:No, I know I'm scared. This is bad. That's why I have a bit more empathy, for, like our, we need to gather like iPhone wizards at Arcade and just have a quick intervention. Yeah, it's hard, though, because Emergency crash course. I need a crash course in a few things.
Speaker 2:You do it gets worse, gets worse. What else?
Speaker 1:I mean, no, not like a ton of things, but like Facebook business manager.
Speaker 2:Oh, that's hopeless for anyone.
Speaker 1:I know it's impossible to get into and like figure out how to do anything, but also they're all kind of different, even like your Instagram settings, don't you find like? To get different than they used to be yeah, no, like your instagram settings might be different than my instagram settings. Like how to navigate this stuff it's true, yeah, sometimes we'll be in like a client account and I'm like what is going on in here, like I think that would just be if they haven't updated their app in a while.
Speaker 2:probably, I think, if you have the most recent version.
Speaker 1:But even if I'm logged in and I have the recent version of the Instagram app. Trying to access a client's anyways.
Speaker 2:A brand Instagram account. Maybe it varies a little bit depending on, like the type of account they've created, yeah, and if they are business or creator or personal, and then like what kind of business?
Speaker 1:What kind of business? What?
Speaker 2:kind of business are you in?
Speaker 1:one thing we haven't talked about today is the SAG awards that were you last night. I think because we're learning that people don't care about us talking about awards yeah, I do want to say that, like I've been, I've been wishing and asking the streamers to bring the award shows and, like last night, netflix streamed the SAG Awards, but I should have clarified that I do not care about that award. So the ones I want are the Golden Globes, academy Awards and Grammys, the big three.
Speaker 2:But I think Netflix is learning that they need to have some like practice, like lower stakes practices, before they go for like the big home run.
Speaker 1:Okay, yeah, so I will.
Speaker 2:Because they've had some bad streaming.
Speaker 1:Yeah, they have, I will. I need to acknowledge like thank you for listening, but that's not the one I care about.
Speaker 2:So maybe this year it was the SAG Awards and next year it'll be the Grammys.
Speaker 1:Yeah, bring on the Grammys, bring on the Academy Awards. That's the of good stuff. But I did appreciate. Kristin bell opened the sag awards last night and she did a little like montage of our daughter's favorite song, do you want to build a snowman? But it was do you want to be an actor? And I didn't actually know what the sag awards were. So like the sag after. Are you over this? Just?
Speaker 1:bring us home okay, so the SAG after strike, which was like the union of actors that was on strike, right, so this is the awards of that union. Yeah, so it was all just acting awards, so everything was about being an actor. So at first I'm like, in theory, this is so smart, like that's who should be getting or who should be nominating people for those acting awards. But then when I was watching just even some of the clips on TikTok, it was like too much acting, like I'm an actor, like I came to LA to be an actor.
Speaker 1:Yeah, like I embody people's human emotions and I'm such a great actor, but like also an actor's performance is. So such a community effort like the final version of like a movie is like you look good thanks to the cast and crew, you know.
Speaker 2:So I was just kind of over it yeah, I don't think, if I'm hearing you correctly, it's not like belittling being an actor because, like, being an actor is hard, like it, it takes a lot of skill and practice. But it just felt like we didn't need to watch, like it was almost like this could have been like a closed door event where, like actors, just like encourage each other.
Speaker 1:Yeah, you know, I actually don't think acting looks that hard, to be honest.
Speaker 2:Well, that's because they're good at it.
Speaker 1:Right, yeah, yeah, good acting, I'm sure is hard.
Speaker 2:Good acting, I'm sure is hard, I was trying to help you not go there and you just decided to bulldoze through and go there anyway.
Speaker 1:I know I have to remember, like the people out, there are actors, actors.
Speaker 2:And they've dedicated their career to this, to the craft of acting.
Speaker 1:Yes, it just doesn't personally look that hard, it looks incredibly cringy.
Speaker 2:Even just memorizing the script would be hard, let alone making it realistic. Let's try memorizing our script for the podcast next time no.
Speaker 1:memorizing looks very hard, but that's a different skill than acting.
Speaker 2:That's part of acting. Maybe Are you doubling down.
Speaker 1:Tell us more, I won't double down. Okay, I'll let it go. All right, anything else to say about IKEA? No, I liked it.
Speaker 2:Good job, do it again congratulations don't text me, I won't text you back text me next time if there's a free mattress involved yeah, between 10 pm and 5 am sure I actually, I actually got a text from an unknown number the other day.
Speaker 1:How do I find it?
Speaker 2:Trying to get you to vote.
Speaker 1:No, it was like. It was like so weird and open-ended. Hello, how are you?
Speaker 2:doing, Didn't reply. Nice good job. That's why you don't need 101, you just need 201. Exactly.
Speaker 1:Lesson number one don't reply to spam copy that well, everybody, thanks for watching.
Speaker 2:Um, it got questionable there at the end, but you can subscribe on youtube. You can engage with us on instagram and tiktok. You can listen to this anywhere. You get your podcasts. But most of all, we just want to hear what you're liking, what you're not liking, if there's anything you specifically want us to cover, anything you just think we need to stop talking about, like awards shows.
Speaker 1:Or football.
Speaker 2:No, not football. We're talking about that either way.
Speaker 1:Oh sweet.
Speaker 2:But until next time, thanks for joining us.
Speaker 1:See you later.
Speaker 2:Oh no, it's backwards.
Speaker 1:Oh wow, Good job. Really don't want to be either.
Speaker 2:The last thing we need is people just like up in our comments section like how could you disrespect actors?
Speaker 1:It's like funny.