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Who? What? When? Where? Why? and How? are the basics of information gathering.
Today I cover, Why? by taking you grocery shopping.
Have you ever wondered why, when you’re grocery shopping, that THEY make you stand in a long aisle preceding the cashier stations? In some places like Michaels Crafts it’s more like a long narrow maze where you’re surrounded on either side by thousands of small products that you don’t really need want.
You’re anxious. You’re tired. You’re hungry and you just want to go home. The line in front of you is never moving fast enough and all you want to do is get out of the “maze”, make your way to the cashier, put your groceries on the conveyer, pay and get the hell out of there.
As you stand there something always catches your eye among the shelves of small brightly colored trinkets, gadgets and candy bars. If it doesn’t catch your eye it catches the eye of your pre-school child you begins to shit scream and cry for xyz candy bar.
But why? Why do THEY make you stand in an aisle like this before you get to the cashier?