For new and emerging brands in the food & beverage CPG industry, finding success means setting yourself apart and filling a hole in the market. This week on Beyond the Shelf, we spoke with the Founder of Hillside Harvest, Kamaal Jarrett, about their line of Caribbean-inspired hot sauces. In this episode, we discussed why it is important for emerging food & beverage brands to find their niche within the industry. Kamaal gave us some background into why and how they selected the flavor profiles for their line of hot sauces, and how they overcame challenges with scaling their brand. We also discussed his experience on Entrepreneur Elevator Pitch.

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Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage CPG industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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