In Episode 8 of Business Breakthrough Thursdays, Ken Cheo shares his secrets to business development success on LinkedIn. The world's largest professional social network, LinkedIn is the perfect place to grow and nurture important connections, before, during and after the sale. Ken will give you the understanding and the techniques you need to get the most out of this great business resource.
Learn:
The three best ways to grow your business on LinkedIn, according to Ken, are:
Some excerpts from the great conversation between Ken and host Dave Fionda:
"LinkedIn is the biggest professional network in the world. There's no question about it. 706 million people are on LinkedIn, and it's going to a billion really fast.... Every Fortune 500 company is there.... 75% of ... corporate buyers use social media and 50% of them say they use LinkedIn.... 76% of [those] say they have a positive image of people they're connected to."
"[Who] knows if there's ever going to be another trade show, [but] everybody who is anybody [is on Linkedin now]."
"[On] social media, it doesn't matter which platform you're using. It's a vehicle to develop a relationship. Once you develop that relationship, then you've earned the right to take it into a conversation outside of the platform, and that's what LinkedIn enables you to do: ... connect, build a relationship, and take it outside email or phone."
"It's not about what you did. They don't care about what you did. It's about what you're going to do [for them]. So, put in there who you help, how you help them, and what key results they can expect from you."
Ken Cheo, is the President of Our Sales Coach. Prior to forming Our Sales Coach, Ken had been training and coaching business owners and salespeople since 2006 as the owner of a Winfree Business Growth Advisors practice. He had enjoyed over 20 years of sales and sales management experience with consistent results growing engineering service and construction companies in the Greater Boston area at rates between 25% and 100%. His broad experience includes assistance in hiring key staff members, coaching and training salespeople, sales, marketing, and new business development. Ken Cheo has participated in speaking engagements and seminars on a variety of sales and marketing related subjects. His goal over the next five years is to empower 100 local small to medium-sized business owners to achieve their corporate vision.