In this week’s episode, we sit down with Eli Schwartz to discuss the power of search engine optimization. Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.
As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just one percent of revenue to a key driver of global revenue.
His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is [Product-Led SEO: The Why Behind Building Your Organic Growth Strategy](https://www.amazon.com/gp/product/B091D572ZL/ref=dbs_a_def_rwt_bibl_vppi_i0.)
Learn more at [elischwartz.co](https://www.elischwartz.co/)