Buzz4Good! Nonprofits + Marketing
Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
Buzz4Good! Nonprofits + Marketing
April 23, 2022 - Earth Day Nonprofits
In honor of Earth Day, today's show features nonprofits whose mission is environmental conservation and outdoor recreation – along with a for-profit business that's helping support their work. BUZZ creator Michael Hemphill talks with:
- New River Land Trust, which helps landowners preserve the rural character of their property in perpetuity.
- LEAP (Local Environmental Agricultural Project), which manages farmer's markets, mobile markets, community gardens and a community kitchen in support of local growers and low-income consumers.
- Southwest Native, which is donating a portion of proceeds in April 2022 to support the environmental work of FRIENDS of the Blue Ridge.
- Clean Valley Council, which promotes conservation and sustainability.
And AAF Roanoke president Carrie Cousins brings the "buzz" with a free Earth Day-themed marketing tip for nonprofits.
Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.
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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.