Over the past couple of years, it has become increasingly clear that TikTok is the social media platform of the future. TikTok may have started as a dance platform, but its rapid assimilation within the mainstream social world has made it one of the most important tools for digital marketing. While some believe TikTok’s general format is unsuitable for educational content, others beg to differ. And Dr. Jacob Guirguis from Sydney firmly belongs to the latter category. 

Our team at Zircon Medical recently hosted Dr. Guirguis, the leading dentist and founder of Whiter and Brighter Smilez in Australia, on our podcast series to discuss how TikTok can help with dental marketing. 

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