Elevate your business with inspiring email marketing campaigns. Discover real-world examples and strategies to boost engagement and ROI.
Martha Bitar is the CEO of Flodesk and is sharing her expertise in email marketing.
What is an email campaign?
An email campaign is either one single email that you send to your audience or a series of emails that serve a specific goal.
For example, you might send an email to new email subscribers. Another example of an email campaign is an email series of four emails for a black Friday sale that shares different offers.
All of the emails will have a specific end goal in mind that you will use to create your email campaign. Your email campaign should always have a goal.
This email’s goal could be to share content, nurture the audience, or promote an offer or sale.
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