Influencer Entrepreneurs: Marketing Tips to Make You More Visible

My 11-Year-Old Taught Me What I'd Been Fearing for Years

Subscriber Episode Jenny Melrose: Business Strategist Episode 61

Subscriber-only episode

Fifteen years into my online journey, I found myself at a surprising crossroads: feeling like a complete beginner. After avoiding YouTube for over a decade, I finally committed to six months of consistent video creation—only to discover the very thing that intimidated me most was surprisingly simple.

The irony wasn't lost on me when my 11-year-old casually introduced me to CapCut, showing me how easily I could edit videos right from my phone. All those years of resistance melted away in minutes. This experience highlighted a powerful truth about content creation: our biggest obstacles often exist primarily in our minds. What seems insurmountable before we begin often proves quite manageable once we take that first step.

My current challenge lies in balancing content production with ongoing education. The digital landscape overflows with strategies, tips, and tactics—but consuming information can't replace the lessons gained through doing. That's why I've embraced "failure is feedback" as my guiding principle. Each underperforming video provides valuable data, directing my next attempt. Rather than waiting for perfect knowledge, I'm learning through consistent action, refining my approach with every upload. Whether you're new to content creation or a veteran facing an unfamiliar platform, remember that growth comes through practice, not perfect preparation. What area have you been hesitating to explore? Perhaps it's time to discover that, like me, what you've been avoiding might be simpler than you imagined.

Speaker 1:

Today is brought to you by Jenny, gets Good Kick in the Teeth. Yes, that's how I'm starting it off, because there's no other way to explain it. As many of you know, I have committed to YouTube for the next six months. I'm consistently creating videos, consistently editing them, trying to learn all the things about YouTube, because I have put it off for so long, and one of the things that I keep telling myself is that failure is feedback and all I can do is continue to learn from it and try to figure out different ways. But what I am noticing I am doing is I'm consuming so much information and it's hard to determine what I'm going to put into practice immediately, but what I keep going back to is, as long as I'm consistently putting the content, I'm going to learn as I go, based on feedback, what works the best, and I think that this is really hard for many of us that have been doing this for so many years.

Speaker 1:

I've been online since 2010. That's 15 years and, yes, there have been platforms that come and definitely some that go Goodbye Google+. But there are things that we are just constantly learning, and I feel like the one thing that I avoided for the longest was YouTube because I didn't want to have to edit. I didn't want to have to understand how to do any of the editing and, of course, I found that the editing is actually super simple with all of the apps that are available now. I can do it right on my phone. My 11 year old was the one that introduced me to the app. Can do it right on my phone. My 11 year old was the one that introduced me to the app that I use CapCut Super simple, very easy. Shouldn't have been dragging my feet for so many years.

Speaker 1:

But as I continue to consume content and see all the things that other people are doing, it makes me feel like I'm continuously trying to learn as I'm putting out.

Speaker 1:

The content which brings me back to failure is feedback.

Speaker 1:

Every time a video doesn't do well, it's going to give me more information on how I can continue to improve it and I can look to see the growth over time. So it may not be super successful right out of the gate, but it's going to provide me with information on what people are looking for, so that I can continue to adjust the way that I'm delivering my content, making sure that it's getting in front of them, but also getting them to interact with me. I feel like a newbie, and that just seems so crazy to be saying and it's true, though, and there's got to be so many times that so many of crazy to be saying and it's true, though, and there's got to be so many times that so many of us feel this way. So I want to remind you failure is feedback and continue to push forward, consistently putting out content, trying to garnish as much information as you possibly can from what it is that you are doing, so that you can learn from it and continue to grow.

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