Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Integrating AI Prompts into Your Products and Services

Subscriber Episode Jenny Melrose: Business Strategist Episode 62

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Ready to future-proof your business? The secret might be simpler than you think. While many entrepreneurs focus on using AI internally, the real opportunity lies in teaching your customers how to leverage AI alongside your products and services.

Your audience is already using AI tools daily - my teenage daughters have ChatGPT on their phones and turn to it constantly. By acknowledging this reality and embracing it, you position your offerings as modern, efficient, and uniquely valuable. Whether you sell courses, memberships, workbooks, or coaching services, providing tailored AI prompts for specific activities creates an immediate competitive advantage.

Consider the possibilities: a play therapist offering prompts to help parents generate thoughtful conversation starters for their children, a productivity coach providing AI templates to streamline client workflows, or as I've recently done with my Pitch Perfect Pro program, creating a comprehensive AI guide that eliminates tedious brand research. These additions transform good products into exceptional ones by respecting your customers' time while still delivering your unique expertise.

The businesses that recognize AI as a complement rather than a threat will pull ahead in 2024. By incorporating AI guidance into your existing ecosystem, you're not replacing your value - you're amplifying it. Your customers get better results faster, and your products stand distinctly apart in the marketplace. What AI prompts could you create today to enhance your offerings?

Speaker 1:

We often talk about how we can utilize AI in our businesses to streamline our processes and make it easier for us to get things done, but what we haven't really been talking about is how you can teach your people to use AI with your products and services that you offer, so that, if you offer a course or a membership or a workbook or any sort of training, you can teach your people how to actually use AI with particular prompts for some of the activities that you're asking them to do. So if you are a play therapist and you're teaching your audience how to better facilitate conversations with their child and you ask them to brainstorm five different questions that you could talk to your child about, teaching them how they could go and use AI in order to help them brainstorm those ideas. We need to remember that AI is becoming something more or less just the nuance. It's very it's in everyone's hands. Everyone knows that it can be used. My daughters have chat GPT as an app on their phone. It's what they are continually going to and using. So therefore, it is likely that we can assume that many people in our audience are doing the same thing and if you can show that you offer an AI component to the programs that you already offer. It's going to set yours apart. So, whether it's a course, whether it's a planner, whether it's a workbook, just offering them simple prompts that they could put into chat, gpt, that is going to go alongside what you're already providing for them. Any sort of work piece that you're asking them to do brainstorming, researching, anything like that having those prompts available to them is going to set your product and service apart.

Speaker 1:

So, if you are someone that offers a course, thinking about how could they be using AI in some of the activities that you're asking them to do, some of you may be aware that I recently did an update to Pitch Perfect Pro with this exact thing in mind. All of the AI prompts I provided for them in a guide so that it can speed up the entire pitching process. There's no reason that they need to go and go from website to website of the brands that they're trying to pitch to find out their emails and to find out what they are as far as on their website, what is their tagline and what is their latest product. You can simply ask this to chat and it's going to give you that information without you having to search so finding different ways that you can teach your people with your product or service to use specific prompts in AI will put your product higher up than anyone else's. It's going to make it more valuable because it's going to save them a ton of time, and it is a great incentive to put it back out into the marketplace and promote it that way, because there's not going to be as many products out there that are doing this.

Speaker 1:

So I want you to think about how can you teach your people to use AI. What sort of prompts could you give them? Could you provide them with a workbook of prompts that is going to walk them through the process much quicker than having to do the research on their own? I promise you, this will set you apart in any niche as far as the products and services that you offer. You are going to be a step above than what's already out there.

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