Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Business Reality Check

Subscriber Episode Jenny Melrose: Business Strategist Episode 67

Subscriber-only episode

What does success really mean to you? Beyond the flashy headlines about seven-figure businesses and scaling rapidly, there's a more personal question that deserves your attention: Why did you start this business in the first place?

This episode challenges you to pause and reconnect with your authentic motivations. We're constantly bombarded with messages about growth and hitting financial milestones, but rarely encouraged to question whether these goals align with our desired lifestyle. Do you actually want to manage a team of people? Are you seeking the freedom to work just 10-20 hours weekly and take spontaneous vacations? Perhaps your business began as a passion project that gave you purpose, not necessarily a path to wealth.

Your definition of success might look dramatically different from the standardized versions we see on social media. For some, success means generating enough supplemental income for family experiences. For others, it's about creating impact and helping those who are struggling. And importantly, your answer today might evolve as your family circumstances and priorities change over time. The key is regular reflection to ensure your business serves your life vision—not the other way around.

Ready to align your business with your authentic goals? I'm hosting an Insiders Retreat this November in South Carolina where we'll create personalized 90-day plans for 2026. This immersive experience will help you bridge the gap between your business strategy and your true definition of success. Take this opportunity to ensure your entrepreneurial journey leads to a destination that genuinely fulfills you.

Apply for Insiders Retreat

Speaker 1:

It's time for a reality check. We are constantly talking about how to grow your business, how to improve your marketing, how to make sure that your goals are set so that you can continue to grow your business, but let's take a little second to have a reality check. Why did you start this business? What was your ultimate goal for it? As far as for yourself, your family, what are you looking to have? I think we see so much on social media and on the internet about hitting seven figures, making your first million, but is that in line with what you want for your life? What does that look like? In order for you to hit seven figures, do you have to have a team of people? Do you want to have a team of people that you have to manage and keep track of and do all the things? With? This time, right now, I want you really to determine what it is that you want in your life. Where is it that you're looking to go? How are you looking to spend your time? Are you wanting to be able to go on vacations and take random trips and only work 20 hours in a week, or only work 10 hours in a week? What does it look like for you.

Speaker 1:

For some of us that have started this online venture, it started off as a hobby. It might even have started to a point where you didn't necessarily need to make money from it. You did it because it gave you purpose, and if that's the reason for doing it, then there's nothing wrong with that. I want you to really have a conversation with yourself, with your people in your life that support you, and why you're doing what you're doing. Is it impacting your audience? Is it helping those that are struggling? Are you answering the questions that they need? Why are you doing what you are doing? And I want you to really make sure that it is in line with, ultimately, where you are looking to go in your business Now. Your answer today may be very different than your answer six months from now, two years from now, but I want you to answer that for yourself right now. You're going to be at a different stage, potentially two years from now, with your family, your kids, what you were looking to do?

Speaker 1:

So I want you to answer that question for yourself right now what is it that you're ultimately looking to do? What do you need to do in order to feel success from this? Is it to be able to bring in income that pays for vacations, or has extra money that's going towards the family, or are you the sole breadwinner? Are you the one that is doing all the things? So I want you today to really take a look at why you are doing what you're doing. Take a look at why you are doing what you're doing. Are you in line with what you ultimately want out of life? And make that determination for yourself Now? If you are looking to go above and beyond with this and then be able to take it and apply it so that you can make a 90 day plan where you are setting up the projects and tasks that you need in order to then hit those goals and provide yourself that lifestyle, then I want to invite you to fill out an application for Insiders Retreat.

Speaker 1:

It is going to be an in-person event that I'm holding November 6th through the 9th 2025 in Merles Inlet, south Carolina, and we are going to be doing a deep dive to create a 90-day plan for your 2026. Join me.

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