Where Should Your Content Live When Life Gets Messy?

Subscriber-only episode

Ever feel like you're shouting into the void with your marketing efforts? This candid conversation cuts through the noise to address a fundamental question: Is your marketing actually reaching the people it's meant to reach?

Drawing from personal experience navigating family health challenges, we explore the crucial decisions business owners face when life throws curveballs. When you're in "mom mode" or crisis management, certain marketing activities inevitably slide to the back burner. But which ones can you afford to pause, and which require your consistent presence?

The truth is surprisingly liberating: not all platforms deserve equal attention. We dive deep into identifying which marketing channels truly matter for your specific audience. Rather than stretching yourself thin across every social platform, discover how to prioritize content delivery methods that don't require your real-time presence—podcasts, YouTube, blogs, email—where you can create in advance and maintain consistency even during personal challenges.

Most importantly, this episode offers practical guidance on setting healthy boundaries around what you share publicly. Some experiences can only be discussed once they've "scabbed over," not while wounds are still raw. By understanding where your audience actually consumes your content and focusing your energy there, you'll create more impact with less exhaustion. Ready to build a marketing strategy that works even when life gets messy? Listen now, and don't forget to apply for our upcoming Insiders Retreat in South Carolina this November!

Chapters

• 0:01 Marketing Reality Check
• 0:24 Personal Life vs. Business Balance
• 1:09 Setting Boundaries on Sharing
• 2:33 Strategic Content Priorities
• 4:38 Insiders Retreat Invitation

Transcript

Speaker 1: 0:01

We're going to have a real chat today about your marketing and whether or not the marketing that you are doing is actually reaching the people that it is meant to reach.

Speaker 1: 0:12

Here's how we're going to go about this. As some of you may know if you are on my email list I have been going through some things with my girls over the last couple years. In general, we went from trying to diagnose my youngest with ADHD to now I'm dealing with my oldest having complex migraines, and when this happens, I go into straight mom mode fight or flight, have to make sure that they are good and everything is taken care of, and I feel like things in my business will go on the back burner. So the reason why I'm bringing this up is because when that happens, there are certain things that I know I continuously need to do in my business, that I need to keep consistent, because that's where my people are, that's where my audience is, and there's other things, other platforms, that need to go on the back burner. When I can't handle all of the places and some of you probably already know the back burner for me is social media the real time, live time sharing stories doing Instagram posts, doing reels, live time, sharing stories, doing Instagram posts, doing reels, being in front live, feeling like I'm not entirely sharing myself because I'm not totally all there with everything that's going on.

Speaker 1: 1:37

I've talked about this a little bit in the past, that we have a, not a duty, but we have the ability to be able to share a lot of ourselves and sometimes we overshare. We have to know where the line in the sand is for us as far as what we're willing to share about ourselves and what we feel comfortable sharing, and we often are not able to share something until it has scabbed over. It cannot be raw and open and still something you are in the midst of, often are not able to share something until it has scabbed over. It cannot be raw and open and still something you are in the midst of, because it can be difficult to talk through it and feel like you're not oversharing and making someone uncomfortable by how much you were oversharing, because it is still very raw and real and you haven't entirely worked yourself through what you're going through. You haven't figured out how, what the solution is or what your life is going to look like now.

Speaker 1: 2:33

That is okay and what I want you to be able to take away from this is really determining what it is within your business, of all the different pieces of marketing that you do, that can go to the side. That doesn't need to be the consistency that you provide for your audience, because they're not necessarily looking for it there and if you did disappear for a little while, they're not really going to necessarily notice because the algorithms are affecting what they see of yours anyway. So I want you to take time for yourself to be able to figure out what are the right places that you need to be in for your audience, have these conversations with your audience. Where are they going to consume your content, your type of questions that you answer, and get consistent with those places podcast, youtube, blog posts, email where it can be run pre-recorded, not real time and consistently be delivered to them. Where they can then interact with you and then see how you can start to add in different aspects of social media that can add that personalized touch with them. Where you can have conversations on the platforms using DMs, whatever else you might be looking to use. We do not need to have our hands in every single platform. I'm telling you, choose two social media platforms at the most, and already, if you were going to be using those two social media platforms, you have to have a piece of plate, a place where you are delivering a piece of content consistently Again, podcast, youtube, blog post and if you know me at all, you know that I want you to repurpose that content.

Speaker 1: 4:23

I don't want you to create a YouTube video and then write a totally separate blog post and then also do a totally separate podcast. I want you to be able to use those pieces of content so that you are not reinventing the wheel every single time. I want to invite you that, if you haven't already filled out an application to attend Insiders Retreat in Murrells Inlet, south Carolina, november 6th through the 9th, that you do so. We are now accepting applications. We are going to be in person creating 90-day plans for 2026. And I would love to have you there.